Hot Underwear Market Is Selling Well

Recently, the weather in Dalian has turned cool, and all kinds of warm clothing have also become hot spots of consumption.

The author walked into several shopping malls, found that in addition to the common thermal underwear, a fashionable, fashionable and hot underwear quickly became popular, and customers were constantly streaming, especially by young women.

Heating materials are not high-tech.

In a lingerie shop, I heard the words "salad" and "modal fiber" frequently heard by salesmen when they introduced underwear for heating.

The waiter introduced Salam, which added ultrafine particles of ceramic to acrylic fiber, which has a heating effect. Modal fiber is a material similar to wool with moisture absorption and heating effect, which can be converted into heat after absorbing water.

Wang Ruo, a dealer in underwear sales for many years, told the author that the concept of "hot underwear" came from Japan. At present, some brands of chemical underwear or recycled fiber produced by some brands are mostly from petroleum by-products such as polyethylene, which have existed for a long time, and are not new inventions.

Heating underwear is based on moisture absorption and heating fibers, and absorbs the moisture emitted by the human body to generate heat.

This fiber material was first used by mountaineers, and later extended to ordinary consumption, mainly for underwear production.

Usually, the moisture absorption and heating properties have a great relationship with moisture regain. The moisture regain of the fibers is high, and the moisture absorption and heating properties are good, such as wool. Moisture regain is small, moisture absorption and heating performance are poor, and the moisture absorption and heating effect of ordinary acrylic and polyester is poor.

That is to say, the fabric that is easy to get damp will add heat when it is added to this special fiber.

"Fever" has become a new concept of business hype.

A salesperson from a shopping mall in the Development Zone told me that most of the women who buy hot underwear are young women. Although they are expensive, they do not affect their popularity.

I read several salesmen recommended hot underwear, the introduction of the tag can be described in a variety of ways.

There are not only a variety of fiber names, but also some businesses have written many difficult words such as nano, catalyst and so on into product descriptions. In the shop assistants' mouths, these are said to be heating materials.

I saw in a number of thermal underwear brand stores, "fever" two words can really make goods "change".

Ordinary

A set price of about 200 yuan, and more.

After the publicity, the price range from 400 yuan to 500 yuan. If the thickened self heated underwear is sold, the price will rise to 1000 yuan.

A salesperson in the mall said, "underwear itself will not be heated, but it will be better than ordinary warmth."

Mr. Zhao told the author, "I just heard that underwear can be hot and fresh, and the waiter also said that this kind of underwear is expensive, but light and warm, it can absorb sweat and dehumidification, but also keep warm.

I spent more than 400 yuan to buy a suit. After wearing it for a long time, I felt wet and sweaty in my underwear. I wore a smell all day.

It seems that the hot underwear is not as comfortable as advertised, and is not as magical as the salesperson said.

In order to understand how the cold underwear of the heating underwear is, I made a test.

At 6 o'clock yesterday morning, the temperature in Dalian was around 16 degrees Celsius.

The writer wears a hot underwear, wears a pair of sports pants and a small outside, and stands on the balcony for 30 minutes. The feeling of warming up is not obvious.

Dr. Dong Dapeng of Dalian Nationalities University School of physics and materials engineering told me that the price of this kind of heating fiber is not low at present, and the main source is to rely on foreign imports, so the underwear is made of a small amount of heating fiber and other fibers.

Even if it is really a hot underwear, its temperature rise can not be very high. Generally, it can actively heat up 2 ~4 C, and the temperature is limited.

Therefore, the public should not use hot underwear to replace cotton clothes, but also keep warm.

In addition, when consumers choose to buy underwear for heating, do not trust the introduction of ads and sales guides. They are cheated on the impulse and buy hot underwear, preferably to regular shopping malls.