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Competition In Department Stores Is Surging.

2014/10/21 16:30:00 29

Department StoresShopping MallsCompetition

It is reported that some foreign department stores that were able to see the Wuhan market in the same period as SOGO did not only have a firm foothold in Wuhan, but also have the potential to expand.

Qun Guang square, located in the Wuchang Street business circle, opened in 2003 and has won many consumers' recognition since its opening in 11 years.

In the near future, the "100 brain collection" which belongs to Taiwan blue sky group and Qun Guang Plaza is about to open.

Qun Guang square responsible person told reporters that Wuhan is a mega city, its huge consumer market is difficult for businesses to refuse.

Shortly after entering Wuhan, group light Plaza is also a serious loss. But after the company's research, the layout has been adjusted, and the localization of Wuhan's consumption has been grasped.

For example, in recent years, Bailian rice, which has been popular among young people, has not only laid the image of "big brand, low discount" in the minds of consumers, but also has fried the area of Panlong city.

It is understood that in 2012, Bailian ole settled in Panlong City, in the first year of its business, attracted more than 2 million people to spend shopping, with a turnover of more than 1 billion yuan. Last year, it ranked the eighth place of Oteri J in the country with an annual turnover of 860 million.

The reason why ole is popular with consumers is mainly because of its "big brands, excellent quality and low discount".

It is tempting for young people who want to buy famous brand but suffer little money.

Some consumers said frankly, although the products launched by outlets are broken or off season brands, most of the discount is below 50 percent off. Now they buy them, they wear them next year, they are very affordable, and they can also get enough brand addiction.

Insiders pointed out that Bailian

Outlet

Shopping plaza has filled the blank of Panlong city's high-end commercial body. In addition, with the launching of the three phase of the commercial scene in Hankou lakeside, more and more brands will be stationed in Panlong City, which will greatly enhance the overall business shape and work of Panlong city.

"In this sense, the field

Department store

It is a pity for Wuhan consumers to quit Jiangcheng one after another. "

Wuhan Wangfujing department deputy general manager, Yi Gang, told the media that Wuhan is the price basin of the whole country. The price war of Wuhan business community has made foreign and foreign brands fearful of Wuhan market.

He added that he had been famous in Shanghai before.

clothing

The general agent of China talks about purchase matters, and the other side says that Wuhan will not consider it for the time being, because businesses are too aggressive to bargain with each other, and are not good enough to protect the brand image and their own interests.

According to his own investigation in Shanghai, the brands sold in Wuhan's shopping malls have a very large gap with Shanghai in terms of grades and names.

If foreign department stores enter the market in Han, it is very likely that consumers in this city can only see fashion, but can not buy fashion.

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