Analysis Of The Development Of Shoe Industry In China

China is the world's largest base for the production and manufacture of tourist shoes. There are many brands in the industry, with a large number of enterprises, but lack of internationally renowned brands. Small and medium-sized enterprises are the main body of tourism shoes industry in China. According to incomplete statistics, there are about 6000 tourism shoe enterprises in China, of which about 2/3 are small and medium-sized enterprises.

　　 imitate It is the main way for enterprises to survive. Only a few large enterprises in the industry have R & D capability, such as Lining, Anta, Binxing, etc. most of the small and medium-sized enterprises are still in imitation stage. With the gradual maturity of the industry, R & D has become a bottleneck restricting the development of enterprises.

From 2006 to 2013, there were 4 times. Walking shoes State supervision and spot check on product quality. From the results of spot checks, in recent years, the number of spot checks and product quality passing rates of tourist shoes has been steadily improving.

Zhejiang Province, Fujian Province is the concentrated production area of tourist shoes, but its quality needs to be improved. In 2008, 2010 and 2013, the passing rate of Zhejiang tourism shoes products is 87.5%, 80% and 92.9% respectively, and the qualified rate of Fujian tourist shoes products is 88.9%, 92.9% and 92.1% respectively.

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Folding resistance: in 2008, 2010 and 2013, the percentage of unqualified folding resistance was 71.4%, 60% and 66.7% respectively, accounting for a large proportion. The main reasons leading to the failure of the project are: first, grinding, brushing and pressing are not in place, resulting in glue opening; two, the formulation of shoe sole material is unreasonable, the glue content is low, and the lack of proper elasticity.

Appearance quality: in 2008, 2010 and 2013, the appearance quality is not up to standard. In 2013, the unqualified appearance quality was mainly due to the lack of glue and the yellowing of the outsides. GB/T15107-2005 "travel shoes" standard has specific requirements for appearance quality such as leather, fabric surface, upper side seam, outer middle sole, outsole and so on. This failure indicates that the enterprise fails to organize production according to the standards or is not strict with the standards.

Wear resistance: wear resistance in 2010 accounted for 20%, resulting in the project is not eligible for the main reason is that some enterprises will be too light and soft shoes, and ignore the wear resistance, such as the use of EVA foam materials such as shoes heel easy to wear parts, resulting in wear resistance of shoes is not qualified.