Surplus Commercial Real Estate Development Opportunities And Challenges

The development of shopping centers must first put forward the status quo of a shopping center. We have overlooked our shopping centers, but in the surplus, how to find our way out is the responsibility shared by our developers and commercial retailers.

To put it simply, the development of our national shopping center has gone through 50 years from department store to shopping center.

The real shopping center is different. I think it should be the shopping center in the early days of Shanghai, the square in mealong Town, and the Tianhe City in Guangzhou.

In today's occasion, there are so many people here to exchange, this is rare in Beijing, you can see that your spirit of learning has created brilliant, so the earliest shopping center is here in Guangzhou.

So far, 8 of the 10 largest shopping centers in the world are in China, which can support our view. The shopping center is the largest in the world.

But I think this is not necessarily absolute, but relative numbers.

In 2013, 30 international brands took Shanghai as the preferred city for landing in China. In the next three years, Shanghai expects to have an area of nearly 3 million 300 thousand square meters of newly supplied commercial area, nearly 80% of which come from the urban secondary business circle.

In Chengdu, Wuhan, Shenyang and other places are the shopping center surplus City, research shows that these cities are commercial real estate rapid development of the city, in these cities, the problem of Chengdu may be more prominent.

I saw the digital analysis of the shopping center, which is more detailed by the director of the China Federation of purchasing.

I think in the future, our real estate association will cooperate with you to offer more comprehensive figures to everyone.

In recent years, the new commercial area of Shenzhen will exceed 2 million square meters. In recent years, the commercial area has been greatly developed.

The volume of the second tier cities is 18% higher than that of the first tier cities. We can see that in the economic development of the second tier cities in the city, one is the rapid development of the housing industry, and the rapid development of the supporting services industry. At the same time, the construction of new urbanization, people's desire for living standards and the yearning for life have spawned the development and formation of the shopping center's overall format.

It can be seen that the development of commercial real estate in our second tier cities is more rapid now, and its supply is far greater than its acceptance. Now, we can say that some developed cities in the world do not have such a growth rate and increment. However, relative to its economy, its economy is not a fast developing economic process, so we can see that the development of second tier cities is such a complete process.

The past shopping centers were traditional department stores, main stores and supermarkets. After running for so many years, the development enterprises and business enterprises also found that traditional shopping malls could not promote the development process of shopping centers to adapt to the development of the situation. Therefore, the space of experiential consumption, art space and composite consumption gradually entered the market.

Looking back, it is the ultimate task that we should do to develop enterprises to give retailers and businesses what products they provide.

So today I am talking about developing enterprises to do well in developing enterprises, and at the same time we must combine with retail enterprises and even electric business enterprises to promote the development of our industry.

The thinking that brings us is whether developing enterprises are doing more or less in commercial real estate. We are doing real estate, not doing business, but we must have commercial support, so that we can form a complete body of commercial real estate.

It can be seen that the current market problem is first of all the total surplus, and it is also surplus in the case of reduced absorption or immature absorption.

Including the investment difficulties and high vacancy rate of our built shopping centers, including the intensive problems brought by the other complex of the city, all have brought about the worries of excess.

At the same time, the emergence of shopping centers or even the appearance of lifestyle in western countries or developed countries has led to the completion of urbanization in the United States in 70s, and from urbanization to rural urbanization. In the process of urban development, the emergence of a real shopping center is a new consumption pattern. From this new consumption pattern, we can think about whether our three or four tier cities are enough or insufficient.

So today we bring this problem. We are surplus, but the structure is unreasonable.

Therefore, we developers side is a large number of shopping centers construction, while the vacancy rate is high, and at the same time operating difficulties, homogenization increased.

Now developers blindly take place, the government has stricter requirements for developers, and some even have one or two years to open, as an image project.

But in fact, our retail market has entered a slow growth trend.

The disproportionality between the two industries has caused the present situation. Therefore, due to the homogenization of the industry and the impact of the electricity supplier, the profit of the department stores has declined. In this case, how can the commercial real estate be carried out? Can you do it well? So, everyone here, this question is self-evident.

What are the ways to solve this problem? In recent years, the surge in supply and the increase of vacancy rate, including the dim operation and market prospects, are typical problems in centralized business.

In the face of all the problems we have mentioned, as a real estate development enterprise, commercial real estate has become an inevitable form of business. What should we do in the face of this format? Last year, I proposed "can't wait for death." this year I put forward that we should actively and actively cooperate with real estate enterprises or commercial real estate enterprises to take the initiative to change the situation, take the initiative to serve them, and guide them to build this business together with us.

We started late and developed fast. Under such circumstances, in the face of two or three line cities or three or four line cities, department stores still have their development prospects.

Act as

What should we do? We will cooperate with them to integrate, including other different formats into our shopping center.

Another, the environment of commercial real estate is obviously differentiated.

In all forms of commercial real estate, it was originally all department stores, and even the same department store brand entered our neighbouring shopping centers along the street. In such a shopping mall, how can we talk about differentiated management and how to guarantee it?

The rise, after entering the business of the brand, and then the second businesses are the same brand, how do we develop? At the same time, we talked about experience marketing, we can think about it. If experience consumption is a life-saving straw in the commercial real estate, in this life-saving straw, if the same Street area is all children experience consumption, all are the oceanarium, there will inevitably be a homogenization of competition in experiential consumption.

Therefore, we must recognize this situation and make clear the difference between commercial real estate and commercial real estate. This is our direction.

The other is the diversification of the business format. This diversity is based on diversity, and does not stick to a pluralistic place.

Today, we emphasize that this is the process of giving birth to children and raising children. Just now, the president of Wuzhou told me that he had to know what kind of children he had to raise before deciding what kind of children he would have. He put forward a customized consumption.

In the current thinking, customized consumption is by no means the custom-made consumption proposed by Wanda ten years ago. Instead, according to today's market conditions, according to the market conditions of electricity suppliers and experiential consumption, we decide on our products, what products we really build, how to build them, developers have the right to decide, and the market has more decision-making power.

The emergence of diversified forms of business is the greatest opportunity for commercial real estate. If REITs appears, if asset securitization is made, we will be faced with the spring of commercial real estate, putting all kinds of Commerce in it and promoting the whole process of commercial real estate from beginning to end.

Finally, I would like to say that we have to take the initiative to integrate with the electricity supplier to produce new growth points.

The "12th Five-Year plan" put forward that from 2011 to 2015, the total consumption will increase from 15 trillion to 30 trillion.

Consumption growth depends on platform.

Guided by our consumption, we must conform to the market development, and more importantly, through the development of commercial real estate, through the service products provided by the commercial real estate to the society, we can promote the development of commercial real estate through the modern service industry, and let the commercial and real estate develop together.

Therefore, the increase of consumption means that we must change, we think and change, in the circumstances of our thinking, we can guide retail enterprises and supporting enterprises to fully integrate and develop in this respect.

Therefore, I think the opportunities for development are probably those directions, which are also discussed frequently: first, quality products make business more stable.

Second, to overcome unreasonable structure, the two or three line city is still the focus of market investment.

Third, actively and extensively combine Internet technology to open up the O2O market.

Fourth, enrich experiential consumer products and win market share.

Fifth, enter the blue ocean of community commerce and change the way of operation.

Sixth, innovative financial models, from leasing to holding operations, make commercial property truly become a financial product.

Department stores, professional markets and supermarkets are seeking new development models in the process of pformation. They are better suited to commercial property in the new mode. This is our direction of development.

Therefore, in the development of commercial real estate, any industry will encounter opportunities and challenges. In the opportunities and challenges, the urban economy will develop.

Under the background of the formation of the urban skeleton, under the background of urbanization, it is impossible for the development of commercial real estate to go up for a long time. It is impossible for any industry to go up for a long time. But I think opportunities and challenges coexist and symbiosis.

Because of the time, my speech is here, in fact, is an opportunity to learn from you, thank you.