How Can We Quickly Enhance The Popularity Of Clothing Stores?

Products have the location of products, shops should have the location of shops.

For example, the positioning of star hotels is government leaders, enterprises and institutions veterans, foreign guests, successful people and so on, while the general location of restaurants is public, mainly facing wage earners, students and so on.

To enhance the popularity of stores, first of all, we must combine the actual situation of the shops, investigate the income status, consumption habits and ways of purchase of the residents in the community, and determine the location of the shops.

If the store is located in the middle and high grade, it should be dominated by medium and high grade goods. If the store is positioned as a medium and low grade, it should be mainly in the middle and low grade businesses, mainly facing the wage earners, students and workers.

For example, the main customer of the underwear brand store is a 20-50 year old woman who should focus on the offensive when considering the way to improve the popularity of the people.

Only when the location is clear, can the consumers understand the needs of consumers better, and better satisfy the target customers, so as to win their favor.

Otherwise, the eyebrows and moustache should be grasped. At the end, it can only be "bamboo basket water".

The convenience principle occupies a place in marketing 4C theory, so called convenience.

Popularly speaking, it is all in order to facilitate customers to shop and enhance the popularity of stores.

Theoretical studies show that

More than 70% of the purchase behavior is decided temporarily in the store.

Optimizing shopping environment can not only attract more customers, but also stimulate customers to buy. It is an effective way to enhance popularity.

We need to arrange the comforts of the pferor.

The overall style and layout of the entire business hall, as small as how each commodity is placed, should be tailored to customers' shopping psychology.

Some people's daily consumer goods such as shampoo, soap, beverage and so on should be placed in the middle of the shelf that people can reach. In addition, some children like biscuits, jellies, toys and so on should be placed at the bottom of the shelf so that children can choose them.

The price of a commodity indicates that when many people go shopping, they will experience trouble because of the unknown price of the goods. Therefore, every item of the shop must be clearly priced, preferably on the top left side of the merchandise, so that the customer can see clearly and make a good budget.

The "Asia" of the year opened up special venues and set up full-time personnel on the first floor of the shopping district, and launched the "baby entertainment circle" and "men's lounge".

The former takes care of children for shoppers free of charge, while the latter takes care of their escorts for shoppers.

The intentions of shopping centres are very good, and the attitude of service is very convincing.

Small shops in general do not have the strength to provide specialized venues, but a chair or a cup of boiled water should be essential.