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Semir'S Steady Growth And Integration Of Children'S Industrial Chain Still Remain.

2014/12/18 11:27:00 60

SemirClothingClothing Industry

  

Semir

Leisure brands resumed high growth rate: two times in spring and summer in 2015.

Order-placing meeting

At the end of the year, Barbara grew by more than 20%, Semir's spring orders increased by 14%, and the summer orders grew by 20%.

Barbara brand terminal sales will exceed 20 billion, the current channel adjustment has ended, we expect that in the next three years, the company's revenue growth will return to the high growth track.

The company is located in the two largest sub sectors of the market space: casual wear and children's clothing. It is estimated that the sales of Semir brand terminals will reach 300-500 billion in the next three to five years.

Special electricity supplier

brand

The acquisition of early childhood brand integration of children's industrial chain: in terms of electricity providers, the company launched the first half of 2014 in the first half of the year to launch the special brand "brother to buy" to create a cost-effective way to explode money, vigorously develop online business, reduce production costs through anti seasonal production and standardized mass ordering. Currently, shirts (sold as more than 60 thousand pieces by December), thin feather and jeans and so on are highly competitive single products.

In terms of children's industry, the company proposed to build a children's industrial cluster this year, extending to children's education, culture and entertainment.

In July, it announced the acquisition of 70% stake in Yu Han Shanghai. It has three brands: Genius baby, little earth and happy Chinese. Among them, genius baby is a comprehensive quality early childhood course for children aged 3-6, and little earth is a training course for 3-12 year olds, and happy Chinese is a Chinese course for foreigners.

Future Ltd will also conduct a comprehensive layout of children's industrial chain in children's games, animation, toys and other fields. We believe that the domestic children's industrial chain has not yet been born with a large scale strong brand. Semir will use capital advantage to open up and down the industrial chain through mergers and acquisitions and share participation, and will gain greater synergy in the medium to long term.

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