Shandong Garment Enterprises Have Little Effect After Pformation And Upgrading.

"Shandong

Through the pformation and upgrading of the whole channel era under the online and offline channels, we will integrate with international resources in the new normal environment and achieve the upgrading of business mode through large-scale going out and high specification import.

Liu Jianguo, President of Shandong garment industry association, said at the first Qilu International Fashion Week forum held on 19 th, that Shandong will promote clothing enterprises to adapt to the new normal economic situation and bring business opportunities brought by the new economic normal to achieve the leap from "manufacturing products" to "making brands", from "combined manufacturing" to "quality manufacturing".

Sales are clearly downward.

Shandong garment enterprises are not enjoying a good life this year.

"The whole province

Sales revenue, total profits and taxes, and finished goods inventories increase obviously downward trend.

Liu Jianguo revealed that although the output of garment industry in the province has been rising and rising, the fluctuation of foreign trade export has risen, but sales revenue is still downward obviously, and economic returns are recovering weakly.

According to Liu Jianguo, from 1 to October this year, the garment enterprises above Designated Size achieved 2 billion 495 million output, down 0.02% compared with the same period last year, and the trend of decline since July began to be reversed.

The total sales revenue of garment enterprises above Designated Size reached 185 billion 738 million yuan, an increase of 11.22% over the same period last year, which is 2.64 percentage points higher than the national average growth rate.

But from the trend of the whole year, the downward trend is very obvious.

The economic benefits of enterprises are also not optimistic.

From 1 to October, the garment enterprises above Designated Size achieved a total profit of 17 billion 658 million yuan, up 11.59% from the same period last year, and the total profit was 11 billion 134 million yuan, up 7.07% from the same period last year.

At the end of the year, total profits and taxes increased slightly.

In the great situation of entering the new normal economy, the clothing industry has also entered a new normal of market rational stability, long-term stable growth, and a critical period of adjustment and pformation, and began to change the status of epitaxial growth and enter a new stage of connotative growth.

Wang Zhuo, vice president of China Apparel Association, said

The grim situation faced by enterprises is similar to that of most domestic garment enterprises. We must adapt ourselves to the new normal as soon as possible and speed up pformation and upgrading.

Transformation and upgrading to cope with the new normal

As a matter of fact, there are many garment enterprises in Shandong that have earlier pformed and upgraded and tasted the sweetness.

"We have realized the localization and globalization links by integrating international resources, utilizing design innovation and internationalization of talent teams".

Ding Cailing, executive director of Shandong Ruyi (price inquiry) group, told the Economic Herald reporter that the group has realized two complete textile and garment industry chains from cotton spinning, wool spinning to clothing brand, and its enterprises have spread throughout Japan, Australia, New Zealand, India, the United Kingdom, Germany, Italy and other countries and regions.

Wang Wei, general manager of the red collar group, told the reporter that at present, the personalized orders of red collar have increased by more than 150% over the same period.

When other enterprises are still competing for the order, the red collar group has begun the pformation and upgrading road. It invested 260 million yuan for 11 years, and built the big data system. Finally, it realized the mode of using the Internet thinking and 3D printing mode to start the advanced customization innovation, and completely subverted the traditional workshop tailoring concept.

Lu Xiao, Professor of Management School of Fudan University, told the reporter that creating a Chinese clothing boutique brand requires four core elements: continuous innovation on the basis of Chinese traditional culture; brand must make the world's top quality craft level; brand must possess professional team at the level of the world; brand strategy formulation and brand centered management.

Wang Wang Zhuo suggested that the garment industry in Shandong should return to the product era and create a perfect manufacturing realm with the spirit of craftsmen.

We should take an active part in the industrial revolution and create a small and sophisticated core competitiveness.

Set up the thinking of the times, from understanding to using the novice, and following the trend.

Francisco Fieldy, the representative of Italy Fashion Association, said that after more than 30 years of development, China's manufacturing has reached the world's advanced level.