Advantages And Disadvantages Of Investing In Clothing Stores
(1) the overall shopping center in the city centre.
In such areas,
Mobile passenger
The diversity and richness of the combination of age and age will create differences in attractiveness between men and women and their age.
In this way, it is easy to use the influence of the center and the polymerization effect produced by the radiation force to develop itself.
Shops thriving in commercial centers (but not crowded) usually give customers a sense of trust and yearning. Especially for the purchase of selected items, most consumers are willing to shop in many shopping centers, so as to make better comparison and purchase.
Therefore, it is better to establish clothing stores in such areas.
Business centers generally have large traffic volume in the area.
Buying frequency
And those who purchase high quality areas, most of the customers who come shopping show strong psychological characteristics of seeking quality, seeking good and seeking beauty.
Price
The sensitivity is relatively low.
Therefore, in these areas, the quality of commodities is good, the varieties should be complete, and there is a strong trend of time and a sense of the times. At the same time, the price is relatively high.
But at the same time, the cost of these areas is relatively high, and the competition is strong. All walks of life are not the ideal locations for all shops. They are more suitable for medium-sized clothing stores and clothing stores.
Shopkeepers should provide services to customers in a targeted manner.
During holidays and customers, customers should be encouraged to use appropriate marketing methods, and students can be employed flexibly.
Because they have a certain understanding of the popularity of clothing, can reflect the psychology and aesthetic of the younger generation, and easily communicate with customers.
(2) near the station or the main road.
This area is centered on the mobile customers, the business circle is the center, the business circle is wide and the passengers are concentrated. Generally speaking, a good shopping environment should be established first.
For example, if there are large vacant places before the store, it is convenient for customers to enter and leave.
The shops in this area do not have the group superiority formed by the commercial center area, mostly belong to single combat or small group collocation.
Therefore, it is most important to highlight their own advantages.
Customers who purchase such stores are more likely to be convenient and realistic. Shops should be mainly middle priced or cheap goods, such as general inexpensive clothing.
The station is mainly based on the passengers who take public pport. But because of their age, but the commodity must meet the needs of life, the price is not high, and easy to carry. The purchase of clothing, customers will generally take a long time to wait for the Chinese favorite, so most of them will not rush to buy.
Career, hobbies and purposes are different. There are business travelers, traveling and visiting relatives. Because of the large flow of people, the commercial value of the lot is relatively high, and they can make a lot of fuss about opening the shop according to the specific levels.
But the commodity must meet the needs of life, the price is not high, and easy to carry, the purchase of clothing, customers will generally take a long time to wait for the intention, so most of them will not rush to buy.
Such areas are not suitable for clothing stores unless they are near shopping areas.
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