Xicheng Major Shopping Centers, Fast Fashion Brands Concentrated Sale

"SALE", "big sale", "one price"...

Recently, the fast fashion brands, which have been controlled by high efficiency supply chain management in various shopping centers in Xicheng, have begun to concentrate on clearing.

Before the Spring Festival, the last game has already begun.

However, as more and more fast fashion brands spread all over the shopping centers, this concentration disappears slightly less than before.

Reporters saw yesterday in a shopping mall in Taihu new town, including H&M, ZARA, A-SOBIO and other fast fashion brands at the entrance.

In every corner, the word "SALE" is written. There are 69 yuan, 99 yuan and 139 yuan promotional cards everywhere.

At ZARA, the reporter saw that when the price of the winter coat was 399 yuan, the basic discount was about 50 percent off, while the autumn coat was only 169 yuan or even 99 yuan.

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There are many commodity prices in the area. The price of 50 yuan, 70 yuan and 150 yuan is quite attractive.

Many of the fast fashion brands including OLD NAVY, FOREVER21, MANGO, UNIQLO and so on in the clustered shopping center have also joined the 5 fold up, time limit special offer and other special events.

A fast fashion store clerk told reporters that a sale would be organized at the end of each season, but usually they were seasonal clothes.

At the moment, it has entered the year-end discounted season with the largest discount and the most widely covered products. All the costumes in the four seasons are all on sale, some of which are the largest discount for spring and summer wear, and the lowest T-shirts in summer are even thirty or forty yuan.

It is reported that this round of discounted tide began at the end of December last year, and will last for about a month. Clearance will make more room for spring clothes.

However, in the interview, the reporter found that despite the fact that the discount brand made by fast fashion brand is actually cheap, it is not so hot from the passenger flow that the fast fashion brand just entered the clearance sale in Wuxi in the past few years.

The industry believes that fashion, seasonal, and in the pursuit of the trend of the season fast fashion area, this feature is particularly evident.

In the past, Xicheng had fewer fashion brands and fewer stores, so every sale season always saw a sea of people in the store.

But in recent years, the group of fast fashion brands has entered Xicheng, accelerating the opening of stores in the major shopping centers. The diversion effect has greatly reduced the discount magic of fast fashion brands.