Several Patterns Of Clothing Store Display

The use of shelves to display goods is better than using stalls to make full use of the business space. The purpose is to arrange the goods in good order, make the customers clear at a glance, convey the commodity information to the customers fastest, and stimulate and strengthen the purchasing decisions through the perceptual display of commodities.

The basic operational facilities that provide high standard of service.

Whether they are cabinet shelves, cabinet shelves, box shelves, suspender shelves, etc., they are used to place different products for customers to choose.

A group of shelves separates different types of sales and forms a sales team, so that customers can walk into the shop hall and follow the channel net formed by the shelves, and see the various kinds of goods that the store operates. The sales and service of stores are directly done with customers before the shelves.

Proper space not only provides vertical arrangement for goods, but also provides convenience for salesmen to get on shelves, deliver goods and clean them.

1. display height

The height of clothing display rack is generally the most common 90 cm ~180 cm, and the best display place of customer's chest to eye height is called "golden space".

2. concept of commodity category

According to the shape, color and price of the product itself, there are different ways of displaying different forms suitable for consumers.

Generally speaking, it can be divided into:

A. is small in size, and large in size.

B. the price is low before the price is high.

C.

The darker before, the brighter is behind.

D. seasonal commodities are in the front and the popular commodities are in the rear.

3. essentials of clothing display

The effective use of partitioned boards is to fix the position of goods, prevent goods from being out of stock, and keep the shelf uniformity.

The outward facing stereoscopic display enables customers to see goods easily.

The posting position of the price tag should be consistent, and it should be prevented from falling off. If there is a special activity, it should be marked with POP or special price tag.

Clothing display: from big to small, from left to right, from shallow to deep, from top to bottom.

4. shelf segmentation

Upper level: display some representative and sensible commodities.

The gold layer displays some distinctive and highly profitable products.

There are some stable commodities in the middle level.

The lower floors display some more expensive products.

5. focus focus display

Use lighting, color and decoration to create an atmosphere and focus on customers' attention.

The label is positive, enabling customers to be clear and easy to take. It is also a basic way of display.

The display of safety and stability can make the open shelf shop without the risk of automatic caving, especially the top commodities.

The highest level of display must be unified.

7. vertical display of goods

That is, the so-called vertical display, moving up and down the eye is more comfortable and convenient than the left and right movement, but also to avoid customers do not see the display of goods.

Keeping the height of the goods and flexibly arranging the shelves can make the display more varied and balanced.

Keep the store clean and pay attention to hygiene.