Chinese Apparel Industry: Is The New Era Of O2O Marketing Really Coming?

2015 the CES consumer electronics show ended successfully in Las Vegas. The exhibition attracted more than three thousand consumer electronics manufacturers from around the world to participate in the exhibition. The number of participants is over one hundred and seventy thousand. It is the largest exhibition in CES history.

More than 1/4 of the exhibitors are from China, and the world has witnessed the rise of China's technology products.

This year's CES exhibition is no longer just a platform for smart watches, digital cameras, high-definition televisions and other products. Intelligent devices such as intelligent driving, smart home appliances and somatosensory technology have also attracted wide attention.

stay

In this regard, Intel and other giants' somatosensory technology and related applications have become the focus of attention of media and audiences at home and abroad.

The virtual fitting mirror released by Toshiba Japan has earned enough popularity.

The Chinese exhibitors are also not to be outdone. The new rhythm of the domestic somatosensory technology leading enterprises is based on the 3D body feeling fitting mirror as the core to create the clothing O2O shopping mode, which has aroused great concern from buyers and spectators.

Reporters at the scene, Toshiba's virtual fitting mirror fitting interface is relatively simple, as long as the experience of lifting the right hand can be "fitting", lifting the left hand to take pictures, the effect of clothes try on for about 45 degrees of display.

Reporters also experienced it and found that there were no shopping or other functions at present.

According to Toshiba staff, the product is expected to be used in Japan's domestic shopping malls this year.

The reporter came to China's somatosensory technology enterprise - the new rhythm, with the N-show3D body feeling fitting mirror as the core of the "clothing O2O shopping experience shop". The reporter saw a few samples of clothing and 3D dressing mirror in the experience shop. Reporters could quickly dress clothes, bags and accessories to match the upper body with simple body movements. They could display the effect of trying 360 degrees in all aspects, and could take photos to share friends.

If you try it on, you can click on the "shopping" button to pay for your mobile phone. The whole operation process is very convenient and fast.

This innovative shopping experience mode has been highly recognized by businessmen and spectators both at home and abroad, and has indicated that the market potential is very large.

According to the new rhythm staff, 3D data can be synchronized with the data of the electronic business platform, which can effectively solve the weakness that the electronic commerce platform can not provide consumers with trial experience, and accelerate the landing of the platform.

At present, many Chinese listed apparel brands and large shopping malls have invested in 3D clothing fitting glasses in their stores and shopping malls, and have won favorable comments from the industry.

Some marketing experts point out that O2O is a new marketing mode based on the maturity of intelligent terminals and mobile Internet technologies. The core is the online payment and offline experience.

Can the innovative somatosensory interaction technology and the 3D body feel fitting mirror become a sharp tool for clothing enterprises and clothing suppliers to get through the online shopping line, and create a brand new fashion O2O shopping mode? Let's wait and see.