Hubei Cen River: The Development Of Electric Business Has Become A New Engine For The Rapid Growth Of Infant Clothing Industry.

Since 2012, cen he town has been selected as the "China knitted famous town" and the pilot area of the national textile industry by the China Federation of needles and textile industries and the China Knitting Industry Association. The needle textile industry has been included in the key industrial clusters of Hubei for 5 consecutive years.

In particular, the influence of "Cen River baby dress" has increased year by year, and the development of electric business has become a new engine for the rapid growth of the children's clothing industry of Cen river.

1. The basic situation of infant's clothing industry development

With the rise of electricity providers, the cen River

Keeping pace with market pformation, we are actively adjusting the structure, improving quality and creating brand names in the continuous development. The product varieties turn from single knitted underwear to children's clothing.

As one of the product systems, the quality of products has shifted from the inferior chemical fiber fabrics to the high-quality grade system mainly based on combed cotton and functional fabrics. The product brand has changed from the previous processing to the famous brand of Jingzhou and the multi-layer brand system of Hubei famous trademark.

The product marketing of enterprises has also been pformed from the traditional mode of selling and selling in the whole country to a new sales mode, such as Alibaba, Tmall and other well-known e-commerce platforms.

In 2014, sales amounted to 4 billion yuan, of which, sales of children's clothing were 2 billion 700 million yuan.

Product quality is improving step by step.

The main products are infant knitted underwear, pajamas, uniforms, cotton clothes, climbing clothes, cloaks, and so on. The accessories are gradually developed into pajamas, quilts, and urine pads. The vast majority of their products reach the national standard for knitted garments and infant children's wear standards.

"Yufeng" brand clothing was awarded the title of famous brand product in Hubei.

The industrial chain is gradually complete.

CEN he town has initially formed a complete industrial chain from cotton processing, spinning, weaving, printing and dyeing, and garment manufacturing, and extended to the fields of design packaging, logistics distribution, financial information and so on.

Hubei Cen Xin Textile and garment service company specializes in the development of industry and provides public service platform.

The storage and pportation center of the central and western part of Hubei is newly built in the park, with an annual pport capacity of 10 million pieces, which can meet the needs of product distribution.

Other related supporting industries are becoming more and more perfect. Textile machinery enterprises are gradually stationed. Embroidery, zippers, sewing cotton knits and other knitting processes are also available.

Brand awareness has gradually increased.

The whole town has 80 children's children's clothing brands.

In 2013, "Yufeng" brand children's clothing was selected as the famous trademark of Hubei province. The 10 brands of "baby music fairies" and "dragon sky baby" were awarded the famous trademarks of Jingzhou.

"Yufeng", "Hongying" and "baby fairies" and other brands were recognized by peers in the large-scale children's clothing industry exhibition held in Beijing and Shanghai. The products were sold well in more than 20 provinces and cities in China and exported to more than 10 countries and regions such as Hong Kong, Macao, Europe, America and Southeast Asia.

The development of e-commerce gradually accelerated.

CEN River children's children's clothing business has set up an e-commerce marketing network, there are more than 20 enterprises, and every year, according to the speed of 20 to 30 gradually increasing.

In 2014, the sales of baby twins "double 11" reached 30 million yuan, accounting for 3% of the total sales of children's clothing in the whole country. Among them, the red leaf knitted Amoy e-commerce platform sold tens of millions of dollars that day, and now it has sold 1 million yuan to reach 5 enterprises.

Of the top 10 enterprises in the country, 4 are from Jingzhou (3 in Cen he town).

In 2014, the entire town's e-commerce express mail 8 million single, sales reached 250 million yuan, e-commerce rate reached 7%.

Two, opportunities and challenges for the development of infant clothing industry

Industrial development opportunities: first, there is a strong demand for the market.

China's liberalization of the "two child alone" policy will increase by 1 million more babies. The annual increase in infant clothing consumption will reach 1 billion yuan, and the market share will be huge.

The two is the acceleration of industrial pfer.

The coastal developed areas such as Guangdong Foshan, Zhejiang Ningbo and other garment manufacturers have entered the mainland due to labor shortage and shortage of land and raw materials. Fujian Shishi children's clothing industry has visited the town of Cen river for many times.

Three, the provincial and municipal attach great importance to it.

The provincial government specially issued the Hubei provincial action plan to speed up the deep integration of information technology and industrialization (2014-2017 years), vigorously promoting the development of the electricity supplier industry.

The city government has set up an E-Commerce Association to provide e-commerce platform and technical support.

Industrial development challenges: first, the increasing pressure of competition.

At present, the national famous children's wear city is Zhejiang Huzhou Zhili, Guangdong Foshan and Fujian Shishi Feng Li. The children's clothing market in the mainland has Henan Anyang, and the development of the children's clothing industry in the cen River town has a long way to go.

Two, the electricity supplier market is not stable enough.

Nowadays, the electricity market has been standardized and orderly after years of development, and the development of electronic business in Cen River children's clothing industry starts late, and information, talent, technology and resources are not as good as coastal areas.

Three. Suggestions for supporting the rapid development of children's clothing industry.

Take advantage of the situation and attach great importance to it.

The urban area should attach great importance to the development of Cen River children's clothing and garment industry, take the development of supporting children's children's clothing industry as a new pole of economic growth, strive to integrate the cen River into the city's e-commerce demonstration garden (base), give the tilt of the special funds for the development of the city's e-commerce industry, and give special support to the construction and improvement of the key business enterprises and platforms.

At the same time, we should speed up the formulation of industrial development plans, scientifically guide the industrial positioning and development, and establish and improve the work coordination mechanism.

Establish platform and perfect matching.

First, we need to build a new electricity supplier Industrial Park, which is planned by the municipal government, concentrating resources such as information, talents and projects, and vigorously developing foreign investment. We will strive to build the National Children's clothing Taobao distribution center and the "Taobao town" in Jingzhou.

The two is to strengthen communication and contacts with the China Federation of needles and textile industry and the China knitted Industrial Association, raise and coordinate in various ways, and strive to organize the National Children's clothing knitting Expo order meeting, and start the special brand of "Cen River baby dress".

Three, we should speed up the construction of public service platform, do business support, quality inspection, information consultation, product development, talent docking, and agency service for enterprises, so as to ensure the healthy and rapid development of the industry.

Four is to carry out school enterprise cooperation to train professionals.

Strengthen guidance and upgrade files.

We should speed up the construction of the design platform of Cen Xin company, encourage large enterprises to set up professional R & D institutions, develop new fabrics, fashion and avant-garde fashion styles such as environmental protection, intelligence, and create a group of backbone supporting enterprises with strong independent innovation ability and High Rd level.

We should guide the establishment of enterprise groups and help leading enterprises to expand their production scale and form large groups through absorption, merger and purchase, and strive to create leading enterprises with an annual output value exceeding 1 billion yuan.

Form a resultant force to boost development.

The development of supporting children's clothing industry is a systematic project. The industrial and commercial departments should give priority to licences in the "zero threshold", and the business departments should do well in the guidance and support of enterprises in the pformation of industrial electricity suppliers; departments such as finance, credit, development and reform should help the industry to declare projects and give priority to the policy support funds; the tax departments should support high-tech enterprises, software enterprises, modern logistics enterprises and advanced technology service enterprises, and give tax relief; the Department should help solve problems such as shortage of talents and staff.

In short, all departments should work closely together to form a joint effort to boost the rapid growth of children's clothing industry.