Jinjiang Shoe Enterprises Cross Border Cooperation To Achieve Complementary Advantages And Resources

In the exhibition hall of Carle beauty company, a shoe box with Michelin tire logo attracted the attention of reporters. Assistant general manager Chen Fuhai told reporters that this is their packaging with Michelin tire, and their cooperation with Michelin tires is mainly the sole part of indoor foot shoes.

Carle, assistant general manager of the US company, Chen Fuhai: the similarities between tires and soles are light, wearable and fast braking. Indoor soccer is very particular about this aspect.

It is understood that Carle is a company specializing in the production and sale of professional football shoes.

In the past two years, with the rise of indoor soccer in the world, Carle also extended its products from traditional football shoes to indoor soccer shoes.

In 2011, Carle and the United States launched cooperation with Michelin.

After three or four years of cooperation, the products of indoor soccer shoes jointly developed by Carle and Michelin have been continuously improved. The cooperation between them has not only realized the sharing of resources, effective integration and utilization, but also successfully promoted the influence of both brands in their respective fields.

Carle, assistant general manager of the US company, Chen Fuhai, Michelin Co: even the daily wear (products) can be done by the Michelin Co, not to mention the car tires, which obviously improved their popularity.

Well, we all know that Michelin is the top three enterprise in the tire industry. They are also in the forefront of the industry in the field of professional technology. We cooperate with them effectively, and we also enhance their brand awareness by virtue of their specialties.

Coincidentally, last September, the 361 degree reached a strategic partnership with Baidu to achieve cross-border cooperation and integrate Baidu's big data resources into 361 degree products.

After product design, intelligent hardware development, and the combination of the two processes, in January of this year, the first intelligent children's shoes product jointly developed by 361 degrees and Baidu was released, and the shoes were embedded in it.

And the location system is connected with the mobile phone, and the parents can monitor the location of the child in real time.

361 degree brand communication general manager

In terms of our most basic position, we can reach the precise and effective range of 5 meters. Besides downloading the mobile phone APP, besides location, more importantly, in the follow-up part, including the two generation and the three generation, we will carry more parts related to children, such as parenting, education, children's health, and now the basic functions of the function are already available.

It is understood that the first phase of the four smart children's shoes products on 20 this month on 361 degrees official website, Tmall and Jingdong mall and other network sales platform officially launched.

Zhao Feng, the general manager of brand communication, said: "we have a good foundation for product research and development. We need some big data and need some big core technologies to support it. Then we thought of Baidu in the whole part, in the big data part, in the Baidu map intelligent platform construction, the technology was very good and very mature, so we reached a strategic cooperation with Baidu to develop this product.

In the interview, Chen Fuhai told reporters that each industry has its own advantages, and if it can find the resources for the development of its own enterprises in other fields and use it effectively, it will undoubtedly provide a new direction for the innovation and development of enterprises and industries.

Zhao Feng, general manager of 361 degree brand communication: what we value most is a garment manufacturing enterprise with a good foundation. Do we have the ability to carry out the pformation of Internet thinking quickly? At the same time, based on cross-border cooperation, it is our first step to really provide an intelligent product that can be seen.

We have reached a strategic cooperation with Baidu. In a sense, we will seize the opportunity first, and the direction is correct.

Carle, assistant general manager of the US general manager, Chen Fuhai: if we innovate, we should integrate existing resources from all walks of life instead of doing business behind closed doors so that we can use this brand in our field and cooperate with each other in depth. This will not only enhance the professionalism and creativity of our products, but also help other industries.

I believe more and more enterprises will go in this direction.