"Water Of Innovation" Is Very Important.
For more than 20 years, with the strong support of leaders at all levels, Xi Long lung has achieved leaping development. From the small workshop to the leading industry in the industry, the pformation from Aaron Kwok to the national R & D base has settled down on the hi Dragon Park. A brilliant sign is vividly visible.
and
Xi De Long
To achieve these more than 20 years of pcendence, what do we rely on?
The core content of enterprise competition has gone through different stages of capital, technology and information, and has entered the era of brand competition.
In order to adapt to this changing trend, we must pform the original management system and marketing mode.
Through differentiation
Brand operation
Innovation can continuously consolidate and enhance the core competitiveness so as to survive and develop in the market.
About "Xi Long lung"
Creativity
"Mainly reflected in several aspects:
First, brand upgrading.
In 2014, Xi De lung brand upgraded and began to enter fashion and leisure.
In the development process of Xi De long, brand innovation, product innovation and management innovation have been emphasized. Combined with the current industry background, the innovation of business mode has become the first priority of Xi De long.
In order to cater for the emerging market demand, Xi De Long integrates strong resources, and the brand is upgraded into a sports leisure brand with sports attributes, and the corresponding brand new logo is launched.
Second, it is our responsibility to develop social undertakings.
Xi Long has always supported the development of social sports and public welfare undertakings, sponsoring the 2014 Asian sand volleyball competition, and will again join hands with the "national fitness China trip", triggering the national fitness craze and pmitting positive energy.
The fashionable sports image is consistent with the brand concept of health and happiness, fashion and leisure that has been advocated by Xi De long. Through the sponsorship activities of public welfare activities and events, Xi De Long's fashionable and healthy brand image is deeply rooted in the hearts of the people.
Third, we will attract talents from all walks of life.
Industry competition is more reflected in the competition of talents.
Internally, Xi Long has continuously strengthened its internal staff training and overseas visits, providing better personal capabilities and conditions and promotion space for employees.
Overseas, hired designers and marketing management talents from all over the world, including Korea, Hongkong and the United States, to inject more innovative blood and source into the company, providing strong support and breakthroughs for the enterprise's "innovation".
Fourth, product innovation.
Relying on the technological advantages of the national R & D base, Xi De Long has the leading scientific research technology in the industry level and has become a strong core competitive power of Xi De long.
And constantly focus on product appearance research and the trend of the times, get the majority of people's praise and affirmation.
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