Mammut Targeting Asian Market

　　 Mammut The company said its most important market in the world (Switzerland, Germany, Austria) was saturated, while the Asian market continued to grow. Like many other brands, Mammut retail market The development has made up for the slump in the wholesale market. Swiss outdoor mountaineering brand Mammut (Chinese brand name: Mammoth) last year a steady overall performance. 2014 Sales volume A slight increase of about 250 million Swiss francs (about 1 billion 600 million yuan), and stable profits before interest and tax, about 20 million 800 thousand Swiss francs (about 130 million yuan).

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Asia's largest apparel retailer group has recently forecast that its operating profit for the fiscal year ended August will be 200 billion yen (US $1 billion 700 million), compared with a previous estimate of 180 billion yen, with an estimated value of 197 billion 250 million yen, exceeding expectations.

In the first half of fiscal year September 2014 to February 2014, the sales profit of XXX group reached 150 billion 80 million yen, up 40% from 107 billion 30 million yen in the same period last year, while the sales of Japanese stores in UNIQLO grew by 8.4%. In addition, XXX group plans to increase the clothing price of UNIQLO 20% in Japan by an average of 10%, reflecting the weakening of yen and rising cost of raw materials and labor. Thursday's closing share price rose 1.9%, to 48500 yen, the three consecutive day, the intraday hit a record high of 48560 yen, the share price rose 10% this year.

UNIQLO aims to accelerate the US expansion plan in order to achieve the target of US $50 billion sales. "We will place a new store for consumers or tourists from different regions in the places where new markets can be set up, and they can also visit our online stores." Larry Meyer, chief executive of Uniqlo UNIQLO, said: "we will build an expansion plan across the country." According to relevant statistics, last autumn Uniqlo UNIQLO opened 18 stores and became the largest number of new stores in its history. Larry Meyer will not disclose how many new stores will be opened in 2015. If there is a suitable opportunity, there may be additional lease agreements.

Ryui Masa, Tadashi Yanai, founder of Uniqlo UNIQLO, once said that he hoped that brand sales could reach $50 billion by 2020, and that only five years remained to achieve this goal. Ryui Masa's goal was that until 2020, sales in North America reached $10 billion and operated 1000 stores.

As of November 30, 2014, Uniqlo UNIQLO's domestic market revenue rose 11.6% to 232 billion 600 million yen, and international market revenue rose 47.3% to 168 billion yen. China, South Korea, Hongkong and Taiwan are doing well, but the US business is still losing money. In addition, the brand of Japanese stores increased by 14 to 824, and the international market stores increased by 62 to 695.

In addition, Uniqlo UNIQLO announced that it will launch a partnership between the male and female costumes of the former Herm s s Hermes art director Christophe Lemaire in autumn this year, making it one of the most anticipated cooperation Series in autumn and winter. According to the reporters, designers of Celia Birtwell, Pharrell Williams, Lulu Guinness and Jil Sander have participated in the collaborative design series of Uniqlo UNIQLO.