UNIQLO'S Clothes Are Too Cheap? The Price Will Rise.

As report goes,

Its parent company, XXX group, feels that its clothes are too cheap. It will increase its prices after July, but is afraid that things will not sell after they are afraid of rising prices.

You can't sit still and have launched a Muji passport. Maybe you can't figure out what to do with this passport. Don't worry. Look down.

UNIQLO's parent company, Japan's Fast Retailing, recently announced that 20% of new products sold in UNIQLO after July would raise prices.

However, this initiative may have a great negative impact. Therefore, Ryui Masa, chairman and chief executive of Xun marketing group, said: "at the same time of raising prices, we should enhance the quality and value added of products and minimize the negative impact of price increases on sales.

Why did the price rise suddenly? Okazaki Ken, chief financial officer, said: "raw materials are expensive, labor costs are rising, and the cost is too high. We have been working hard, but there is no way out."

It is understood that the purchase price of rare materials such as wool and cashmere continues to rise. In addition, UNIQLO products have 60% to 70% production in China, and the rise in labor costs in China also constitutes a pressure on production costs.

In fact, rising costs are not the only reason. Another force majeure factor is that although the yen is cheap enough, it is cheaper at the moment.

It has been reducing the impact through the use of forward exchange rates, but with the depreciation of the yen entering normalization, it has been unable to compensate for it.

Last year, UNIQLO made its first choice.

Overall price increases were implemented, and overall prices rose by about 5%.

As the largest clothing sales company in Japan, UNIQLO will raise prices for another two years, which is likely to lead other Japanese companies to follow up.

After July, but before that, you can't help but pay attention to another new thing, that is, Muji launched its own passport. What's going on?

Originally, this passport is a APP, called "MUJI passport". It will be launched in May 1st to support IOS and Android system. Then you can browse the MUJI mall on your mobile phone, or you can use it to search the nearest store. It can also be used as an electronic membership card to help you record purchase points.

It is worth mentioning that in the absence of APP, Muji has not launched any form of integral activities in China.

But why do we need to be named passport? Muji said: we want to take the concept of journey, meaning that with this APP, consumers can start a new journey with Muji.

In fact, China is the second market to launch the APP after Japan.

The Chinese version of MUJI passport is not designed for the Japanese sinicization, the Muji is also targeted at the characteristics of the Chinese market to do some special design for APP, for example, for Chinese festivals and customers' birthday, Muji will give the consumers a bonus or double bonus by MUJI passport.

How can these points be used? You know, in Japan, Muji scores can be used to convert a small amount of cash.

In response to this problem, Muji shows that the points in China can be used to exchange gifts, and in general, convertible gifts will be some hot selling products.

Xiao Bian believes that the cross boundary application of Internet thinking is no longer a novelty. After all, the first taste of soup is the best drink.

It is also a Japanese brand. UNIQLO is going to raise its price, Muji is APP, but its foothold is to do its own products and services to the extreme.