Shanghai Fashion Week: How Much Does A Show Cost?

The fashion show in Shanghai fashion week lasts from the afternoon to the evening. The venue is divided into A hall and B hall from the space size. The cost that the designer needs to give to the organizers is allocated according to the above two dimensions, and the cost is between 60 thousand and 120 thousand.

This fee includes the venue, lighting, makeup and styling. If you need photography or photography, you can add a small fee.

Besides,

They also have to pay extra for clothing, models, show guides, public relations and so on.

However, organizers said that the cost is not completely incapable of adjustment.

Designer brand needs to report the location of the studio, the number of stores when signing up.

To a certain extent, it can explain the degree of commercialization of the brand and whether the work is mature.

But if the organizers think the designers are excellent, they will discount the site fees to some extent, or help them find sponsors.

The designer brand, which has entered the new world, can get a certain discount in the cost charged by the organizer.

Talking about the role of running shows. When should they?

And so on, the famous buyer shop "Mint glutinous rice scallion" Zeng Si Yu said: "only when the designer finds his own position and arranges the production link, does it become meaningful.

Otherwise, the first show you see is a cabbage. The next time you see it becomes a turnip. Next time you turn into a vegetable, the industry will feel that the designer is too changeable and not really ready.

If there is a problem in the supply chain, even if the show is getting a high exposure rate, it will be of no practical significance if the subsequent buyers do not produce the order.

But running shows is a shortcut to fame, which is only aimed at genius.

In recent years, the concept of Showroom has just come into being in China. Simply speaking, it is a bridge between the brand and the buyer, so that the designer's work can be implemented in the sales link, making up for the lack of function of fashion week in commercial operation, and making fashion as an industry can continue to run smoothly.

Sometimes, such a short term order, we call it trade show, and the exhibition hall with DFO as brand agent for many years is called showroom.

Different exhibition halls also have different positioning on brand choice. Whether they choose domestic brand or foreign brand, commercial brand or designer brand, high price or low end is different.

Such short term orders will survive the rent collection, while the long exhibition hall will mainly charge the percentage of sales as a commission.