LV Building Is Not As Good As Expected.

In the spring of 2015, the building opened for nearly two years, but after many understanding, the two party shareholders of the LV building are negotiating a deal.

The 50% stake in the building is owned by the Macao casino king He Hongshen family's App China Group Ltd, which is likely to swallow another 50% stake in the LV building, which is owned by LVMH, a real estate private equity fund.

Once the deal is completed, the building will become the He Hongshen family industry.

The building is known as the "LV building" because of its close ties with LVMH group.

In 2009, LVMH group and chairman Arno (Bernard Arnault) all contributed to the establishment of a fund called L Real Estate.

This is a private equity fund focused on investing in real estate.

That is to say, they raise a lot of money and invest in the real estate industry, mainly for building shopping malls. When the stores are mature, they will sell the stores for a higher price. As for the money they earn, investors and people who manage the project share.

Fund investment has nothing to do with luxury brand operation, but the outside world often regards this fund as a behavior of the LVMH group.

The fund is commonly known as the "LV fund" - this statement is not accurate - the building they invest is naturally considered to be the "LV building".

The building was built in 2009, with a total investment of 500 million dollars. Arno and He Hongshen two big brothers all went to the scene.

In June 2013, the day of the building opened, the occasion was unprecedented. At that time, the team of "small time", which was red and purple, appeared at the same time.

He Hongshen's four wife, Liang Anqi, also wore several children to the scene.

If you visit the LV building, you may be surprised by the advanced brand line-up there.

Today, shopping mall and shopping center are so difficult to inviting business, LV building is very extravagantly attracting LV, Dior, Celine, Fendi, Loewe......

The most beautiful watches can only be pushed to the underground floor. Ralph Lauren, Burberry and Prada are also competing for the independent brand.

The LV building was once predicted to become the "Hang Lung Plaza" in Hongqiao, Shanghai. It has always been passionate about jealousy.

They even scramble the pavement before the opening of the mall, and try to occupy a good position for fear of falling into the opponent's hand.

Ignorance

How did LVMH bring so many big brands to Arno?

It is not easy to gather competitors together.

All in all, such a lineup makes the audience totally convinced that the relationship between the building and LVMH is very different.

But less than two years after its opening, shareholders began to talk about selling.

A real estate insider close to both shareholders revealed that

The company intends to sell 50% of its shares to the He Hongshen family.

It is alleged that the two sides have not yet reached a formal agreement, but the He Hongshen family has already launched a part of due diligence, indicating that there has been a preliminary intention.

It can be said that the He Hongshen family is one of the most potential potential acquirers.

Another Hong Kong funded real estate insider's statement confirms that last year, the fund had already made inquiries in the market, but they did not formally entrust any intermediary company to collect quotations.

Generally speaking, the He Hongshen family is originally a shareholder and has the right of preemption.

They don't want to buy it, so they can sell it to others. "

The latest news from this person is that the two sides are talking about the deal.

Reporters on the matter to LV building verification.

The management company, which is responsible for building operations, said it was not aware of the idea of trading.

The reporter also sent an interview question to the official mailbox of the management company and the working mailbox of LVMH director of Greater China, but as of press release, no reply was received.

In fact, earlier this year, the industry has been widely rumored that the LV building is to be sold, but the home has been uncertain. Some foreign real estate predators have appeared on the scandal list.

The building management company has been clear that it will not be sold in the short term, and has denied the rumor that the LVMH's brand may be withdrawn.