Can You Find Solutions To The Difficulties Of Hangzhou's Commercial Complex?

Whether it is a new project or a late adjustment and transformation project, the "ole" war in Hangzhou will continue to upgrade in the past two years.

"Canal opened to the street for more than six months, and soon there were several commercial complexes, such as Shui Jing City, Wanda Plaza and Zhongtai Yintai city. If we want to" emphasize tight encirclement ", we must operate in a wrong way. Zhang Xin Yan, the general manager of the canal, said that when combined with the analysis of the surrounding customers, they eventually relocated the shopping mall into a community shopping center. "According to the unusual hot situation of the previous sales activities, we can basically confirm that the route of" City outlets "is more in line with the needs of the customers.

In addition to canal city street Ole, the latest addition of the ole project is the "Hangzhou outlets" of the north of the city, and the operator wants to make it an upgraded version of Yansha, which will become one of the nearest shopping centers that can buy international discount goods from downtown Hangzhou. There is also a place in Yuhang, which is expected to open next year. It is reported that the commercial part will focus on building a shopping center with Oteri J as its core, and successfully cooperate with Hongkong outlets. At that time, a new commercial format will be launched, covering more than 300 world brands and popular brand franchise stores such as Armani, Burberry, Hugo Boss, COACH, D&G and CANALI.

Recent two years Commercial complex The development of the blowout and the competition pressure brought many operators to reconsider the positioning of business development. Oteri J's "contrarian growth" has been increasing rapidly in recent two years, especially in Qianjiang new town. Sand boat The local success stories of Bailian Oteri J, Yintai Hangzhou Cultural Plaza and so on have made some confused managers of retail enterprises seem to see a new road.

but Outlet Is it really possible to save these projects in the complex situation? As OLE, brand lineup and inventory are key. According to the insiders, under the current economic situation, many brands are slowing down to open stores. More ole will compete for limited brand resources, and competition will be more intense. On the other hand, in recent years, sales have been sluggish and orders for many brands have been reduced. It is hard to say whether there will be enough stocks to supply so many Oteri J in the future.

"We already have plans to open second stores in Hangzhou." At the spring Shopping Festival this year, Wang Hui, general manager of the new boat in the Qianjiang New Town, revealed that the new store is still being selected. "The new store will be positioned as standard orlie in the future."

In the vicinity of Chengbei canal Plaza, the canal, which opened in March last year, is also moving towards the direction of "City outlets" this year. The brand new "Canal Street City ole" will be unveiled in May 1st. When all the brand shops save a small part of the positive price goods, the vast majority will be "half off capped" or even "low to 88% off" ole goods.