Marketing Services Help Businesses Manage Publicity.

All along, the relationship between shopping malls and merchants is mostly the relationship between management and management. In addition to providing hardware and equipment for brand businesses, shopping malls also supervise the day-to-day operation of merchants, while the building managers of each shopping mall will basically supervise the process of shop visits, store switches and so on. As for brand merchants' marketing activities, service innovation and so on, business owners usually fight alone, and shopping malls can not provide effective consultancy marketing services for merchants.

Admittedly, in the past, department stores mainly sell clothing and products, and these brands basically have their own development ideas, so there may not be much need for shopping malls to make suggestions for them.

However, with the pformation of department store entertainment, the management of shopping malls to merchants is no longer a simple supervision, but must be actively involved in the marketing planning of merchants.

For example, in the setting of functional areas, first of all, shopping malls should be positioned and planned for different functional areas, and then the corresponding merchants will be recruited according to their location. After shopping, shopping malls also need to work together with merchants to actively help them to think and create publicity.

That is to say, the future shopping mall should be pformed from the role of the former "real estate developer" into an entertainment project developer, and the floor management personnel of each floor should participate in the service of the merchants to the customers, and provide service to the customers with the service staff of the businesses, instead of managing the merchants as before.

In fact, all of the above goes to the point that nowadays customers go to shopping malls not to buy products, but to buy services and buy experience.

Therefore, the future pformation of shopping malls is to create suitable venues for customers of different identities and relationships, and provide convenient and intimate services for consumers to feel happy, thus becoming the preferred place for people to relax and relax during holidays.

As the first batch in China, we began to try.

The old retail business,

The e-commerce project lost 42 million 62 thousand and 800 yuan in 2014.

According to reports, the Wangfujing business platform alone turnover is only 1000 yuan, the best time is only 10 thousand yuan, or even less than Taobao store's single day sales.

And other department stores in the country.

The situation is also better than Wangfujing department stores, basically in a state of loss.

For example, the Yintai network of Yintai Department of [4.69%], which is on line 2010, is still in a difficult situation after many revisions. So far, there has been no improvement. Other e-commerce projects such as Liqun department store, Wuhan Zhong Bai, new world department store, Nanning department store and other large department stores are also struggling, facing the multiple challenges of rising costs and narrowing profits.

Even if the traditional department store has invested a lot, it is just to contend with its strength with its own short board. This is like a heavy athlete who is not playing a game.

As a physical store, the real sense of experience brought by the department store to consumers is never done by the electronic commerce platform. Therefore, the pformation of department stores is by no means a short supply of electronic business platform, but rather a strengthening of its own advantages as a physical store.