Ritchie Chan'S Concept Store

To avoid the busy shopping mall, Ritchie opened the first store of Triple-Major in a treasure Hutong hidden in a busy market.

Equally surprising, he used "big signboards" and "store display" to "disguise" as a traditional Chinese medicine shop, selling the European and American avant-garde designers who were not heard of at that time, such as Anntian, BLESS, Henrik Vibskovy and Daniel Palillo.

He has always believed that seeing the established system or things with a new perspective can lead to some interesting results.

"At that time, I felt that

The leading retail system is boring, so I hope to run the store in a unique way.

It seems appropriate to integrate the shops into traditional Chinese medicine shops in the Hutong environment, which is a contrast to the traditional fashion shops.

He said.

This practice of breaking the rules is everywhere, from its Chengdu store "Giant Panda Research Institute" to the Shanghai shop's unpleasant vending machine and the "sheep man" thematic exhibition. Each store has different styles and names, but it is wonderfully harmoniously unified.

Ritchie's mind seems to be full of such fantastic ideas.

Even now guerrilla shops, which are already the beginning, are all very popular with him.

"Living in different places for a long time, I am more sensitive to the characteristics of regional culture and lifestyle, so planning every store will absorb some local characteristics more or less, I will stay in these cities for a while, and use a fun way to interpret the essence of the city.

I studied the nomadic people of the past, and made use of the traditional elements or resources of the locals to interact with their own shops.

At Guangzhou Railway Station, I arranged the shop as a genuine herbal tea shop, and even invited the real cool tea master to provide drinks for the opening ceremony, and specially designed a series of shopping bags that can be packed into cool tea packaging boxes.

In Losangeles, I designed the store as a Taco Stand with local characteristics. After the sale, we will pack the design into a portion of Mexico Stand.

It's more interesting. "

Ritchie does not regard these initiatives as deliberately humorous.

"I just want to show what I think is interesting.

I don't think humor is important, but "self" is very important in creative industries, because this is the core reason for others to choose you.

He told reporters.

When he was studying in the United States, he often went to the famous boutique in Manhattan.

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Besides buying clothes, they can also buy art works, textile fabrics, furniture, special objects, plants and publications, and are well chosen by shopkeeper Zadeh.

"Ms. Zadeh's personal aesthetics and style are very distinct.

I was amazed that her strong personal characteristics penetrated every aspect of the shop, reflecting her personal views from the selection of goods, to every detail of the display and to the choice of music.

I also want to be able to show my characteristics in every aspect, and bring another possibility to Chinese consumers' retail and brand through my eyes and techniques. "

"If you set up an individual and independent brand integration store, I think personal values and worldview are very important for shaping a set of aesthetic system belonging to shops."

He said.

Ritchie said he didn't pay much attention to fashion week, nor would he follow the trend.

In an interview with "First Financial Daily", he said, "I choose clothes 90% according to my own preferences."

Triple-Major is now sold by Chinese consumers who are not familiar with it but have attracted much attention internationally, such as Anntian in Germany, Craig Green in Denmark, Henrik Vibskov in Denmark, Christophe Lemaire in Paris and Walter Van Beirendonck in Belgium, including some domestic designer brands, such as the design of the edge and the digestive system.

No doubt, these brands are derived from Ritchie's own aesthetic style.

"I prefer to enjoy some personal, vivid, relaxed and neutral designs.

Neutral style is more loyal to the heart and makes people feel more comfortable. "

Ritchie is another important identity of curators. Triple-Major's display often does not play the card according to common sense.

Products do not differentiate according to men's clothing or brand, but most of them match the overall atmosphere of the month, making customers feel different from each other.

"Like a magazine, we choose and implement different themes, so that we can see our interpretation and views from different angles."

He explains.

Exhibitions of different themes will be updated in two to three months.