Acquisition Of News Gathering Ports Baozi Concentrating On The Layout Of Flagship Store In Shanghai

If you often pass the intersection of Shanghai Nanjing West Road and Changde Road, a building built with glass blocks will likely attract your attention.

Yes, this is exactly what Uufie's design team wants to achieve - eye-catching.

This is Canada's fashion brand Ports (1961) in Shanghai flagship store, they invited Canadian local Uufie design office to handle shop design.

The earliest founder of baozi's brand, LukeTanabi, chose to open his first store in Toronto, the most open and innovative port city in Toronto. It fits his hobby of traveling around the world. He wants to see Toronto's store as a port and further expand to a distant country. In his words, he is pursuing the lifestyle of "traveling in the Sahara desert in the early morning and dining in the evening in the evening".

Uufie design team is also to find inspiration for baozi.

It has created a facade that can reflect forward-looking vision, hoping to arouse the story of brand origin and its growth process over the past 50 years.

The whole shop looks like a floating iceberg floating on the ocean at first glance. According to the design team, they also hope that this image can reflect the concept of shaping the urban environment in a sense.

In addition, this project also implies the possibility of Uufie trying to explore design experiments, namely, how to design a salient store at busy crossroads.

Two types of glass blocks are selected for the overall facade, which are intended to highlight its three-dimensional sense and cantilevered structure.

During the day, this

It can reflect the light of different radians under the action of sunlight.

Entering the night, the built-in LED lights in the glass block will lighten the whole street corner, reflecting the original vitality of the city center, reflecting the passing vehicles and passers-by.

According to Fashion times, Baozi has just launched its flagship store in Guangdong Road, Hongkong, to further expand its business layout in Asia, which is also designed by Uufie's team.

In addition, Baoji also plans to open flagship store in London in 2016 and land.

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However, the latest news shows that baozi announced yesterday that it would sell the 20% of the fashion and clothing business to the East Fuhai at a price of 600 million yuan, and the company may also sell 80% of the fashion and apparel business surplus at a price of 24 billion yuan, which may be the beginning of Baozhuang's withdrawal from fashion dress business to seek business pformation.