China Australia FTA Has Signed Many Brands To Usher In A Good Time.

After the Sino Korean FTA, the Sino Australian FTA agreement was signed.

In the field of goods, each side has 85.4% of the total volume of export trade, which will be realized immediately when the agreement comes into effect.

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After the tax cut pition period, Australia will eventually achieve zero tariff ratio and trade volume ratio will reach 100%, and China will achieve 96.8% and 97% of the total tariff volume and trade volume respectively.

This greatly exceeds the 90% level of tax reduction in general FTA.

According to preliminary calculations,

After signing the implementation, China's exports to Australia will receive a total of about 1 billion 660 million US dollars in tariff relief. The agreement will come into effect in about 3 dollars, or 96.45% of the tariff relief within 3 years, of which about $1 billion 20 million, or 61.45%, can be achieved on the effective date of the agreement.

According to a research report, compared with Australia's tariff preferences for raw materials, agricultural products and services exported from the FTA, China will benefit most from manufacturing, especially textiles.

Toys, sports equipment and other manufacturing industries.

These benefits will be gradually realized in 10 years.

The agreement covers more than 10 fields, including trade in goods, trade in services, investment and rules, including e-commerce, government procurement and other "twenty-first Century economic and trade issues".

Many Australian businesses are eager for the Chinese market.

For Chinese outdoor enthusiasts, many Australian brands are unfamiliar. In fact, a few years ago, brands began to try to enter the Chinese market.

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On the last day of March this year, Net-a-Porter and Yoox were merged.

Both the group and Yoox hold half of the shares of the merged group.

LVMH, Kai Yun group also share the e-commerce website, or to authorize its own brand to the authority of electricity.

CHANEL, who once claimed not to "touch the net", has also authorized some jewellery to Net-a-Porter. Only Celine insists that e-commerce will destroy the most treasured shopping experience of luxury goods.

More than just young people, people from all over the world and all ages will spend more time on the Internet.

Shopping is also happening online more and more.

According to McKinsey 2013 data, online sales account for 4% of the total market and increase by two times the overall growth rate of the luxury goods industry.

If we continue to grow at this rate, the online consumption of luxury goods industry will reach 20 billion euros in five years.

The situation is changing so fast that most luxury brands realize that abandoning the line will be abandoned, and they are worried that the electricity supplier will not be able to control and destroy the customer experience.

Gucci, CHANEL, Dior, Dolce&Gabanna and other brands have launched their own app on APPStore, but most of them still focus on information release.

Gucci, COACH and many other brand official website also have sales function.

However, the McKinsey consultancy survey showed that only 4% of respondents had downloaded luxury app.

However, the amount of visits and orders of the official website can not be compared with that of the electronic commerce platform.

A few years ago, SalvatoreFerragamo officially authorized China's e-commerce platform to sell online, but on the outside, it meant more luxury brands were digesting inventory, and their styles were not in harmony.

If it is not for Net-a-Porter to participate in its own business, luxury brand licensing mode has never been the mainstream.

Luxury brands have covered almost all continents on all kinds of e-commerce websites.