Consumer Behavior Analysis Of German Sporting Goods

According to a new survey by Konzept & Markt, a German consultancy, German consumers are more sensitive to sporting goods than any category when shopping online.

The report can analyze the wide range of aspects of online shopping.

Sporting goods, including consumer behavior analysis, online and physical price comparisons, and the importance of store pick-up, consumers of sporting goods stores prefer this point to other industry consumers.

This is called the black box.

In sports and outdoor,

The company's survey of 1000 online shoppers found that over the past 12 months, 26% of the respondents bought at least one sporting goods, with an average cost of about 203 euros.

But this data is far below the cost of their online shopping in other categories of products, and the total cost of online shopping is about 360 euros.

58% respondents who bought sports products online said that when they buy sporting goods, the price factor is much more important than choosing a fixed website.

However, 60% of consumers are most interested in Amazon, and at least buy sporting goods on the platform in one year, followed by eBay at 36%.

According to the report, Sport Scheck is the most popular sporting goods store.

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All governments have high hopes for cross-border electricity providers and actively give policy support.

"China will become the largest cross-border electricity supplier in the world."

Alibaba Research Institute said that in 2020, China is expected to become the world's largest cross-border B2C consumer market. China's cross-border import and export electricity supplier will drive the global average annual growth rate of cross-border consumption to nearly 4%.

Ali cross border e-commerce research center and Accenture jointly released the global cross-border B2C electricity supplier trend report in Beijing, forecasting the global cross-border B2C electricity supplier turnover in 2020 will reach 994 billion dollars, benefiting 943 million global consumers.

Among them, the Asia Pacific region, with China as the core, ranks first in the contribution of 53.6% of new pactions.

Jin Jianhang, President of Alibaba group, attended the press conference and said that Ali recently proposed the goal of the next ten years, upgrading the 1 billion consumer service to the world's 2 billion consumers, and the strategic position of cross border electricity providers in Alibaba's future layout is beyond doubt.

With the "Internet +" national strategy echoing, this initiative in China, Alibaba will rely on the past 16 years has been committed to the construction of e-commerce infrastructure ecosystem, continue to serve the global cross-border electricity providers.

The report said that in recent years, the global B2C electricity market has been growing rapidly, and will maintain an average annual growth rate of nearly 15% in the next few years. The scale of the paction will increase from 1 trillion and 600 billion US dollars in 2014 to US $3 trillion and 400 billion in 2020.

Industry insiders say that a large reason for Chinese outbound consumption is the price differential under general import trade, that is, discriminatory pricing. The cross-border electricity supplier represented by Tmall international is expected to change this dilemma and achieve the global parity.