Mansur Gavriel Has To Sell Limited Edition Even If It Wants To Make Garments.

In this year's CFDA awards, two designers, RachelMansur and FlorianaGavriel, won the SWAROVSKI accessories design award.

It is worth mentioning that in the awards ceremony, Rachel and Floriana are wearing dress dresses with similar color design and bag design, as well as "selected fabrics, simple design" routes, with handbags and high heels, which are also proven to be their own products and will be further promoted to the marketing market - but it will not be too fast.

In December last year, the news that could be ordered through the electricity supplier was released by Instagram and sold out after an hour.

In 2015, there were more than 5.6 people on Lyst alone to grab MansurGavriel, which is 30 times the demand for other bucket packages.

Now this bag not only comes out of the Mini version, but also offers canvas textures and more colors.

In May 14th, MansurGavriel's black Mini backpack was sold out in Refinery in just 6 minutes.

The reason for being mad and further promoting the two tier market is similar to the reason why the two designers create the brand: there is no new, interesting and quality handbag on the market, even if it is often expensive.

MansurGavriel's bag design is simple, elegant, quality, and affordable. The most expensive Gucci bag is about 1500 pounds, but MansurGavriel only costs 395 pounds.

Of course, it is also various.

And Star Street, which is often more effective.

In 2013, after the first series of MansurGavriel released, fashion blogger GaranceDor e publicly expressed his love for the black bucket bag.

In the September fashion week in New York, MansurGavriel became an essential item for fashion designers and street stars. KirstenDunst, AlessandraAmbrosio, MirandaKerr and SusieLau became fans of this bucket bag.

Though they can't buy clothes for the time being,

Hold the bag with your hand, but maybe you can spell it.

The new bucket bag.

Recently, MansurGavriel wanted to cooperate with the Paris high fashion week and launch a cooperation with Colette, a famous boutique in Paris. It's still the same design but changed to a brand of metal blue leather and mane brand.

In July 6th, the price was 635 euros, which was about 40% higher than the non limited edition.

Colette is originally one of the Mansur Gavriel sales channels. In the process of brand development, various channels are also competing for the exclusive agency right. It seems that Colette has won the top spot.

However, it is also reasonable to choose Colette. Colette, as a multi brand store of lifestyle, has worked in cross-border cooperation with McDonald's and HelloKitty respectively, and has often held photo exhibitions and exhibitions. It's a fashion for Paris.

"Colette as a brand is quite smart, with surprising planning ability and a view of the world."

The two designers said.