Managing Clothing Stores Needs Seasonal Promotions

All stores know that goods need to be replaced promptly, and the stocks are careful. But after the real operation, they still follow the feeling, or follow their competitors. They always wait for others to go on. The customers ask questions before they start to act. If the goods are not delivered in time, the market will have lost a lot.

Seasonal change is timely.

An important link.

It contains two levels: first, knowing when and when the goods will be sold; two, when to start handling the goods during the season.

If a shopkeeper does not know how to deal with seasonal products in a timely manner, he will not know how to change seasons in time, because this is a related link. If there are many commodities that are not processed in season, he will postpone the last and second seasons with wishful thinking.

Many times, the reason why shopkeepers are putting off new goods is: first, they want to sell more products to increase their cash flow; two, if they think they are in the next season, the existing ones will not be able to sell; three, the idea of changing season is not strong.

Many failed shopkeepers are generally not very experienced in changing seasons. In many cases, customers ask for the goods to enter the next season. The normal situation is that the storefront guides customers to change seasons, not customers remind shopkeepers to change seasons.

It is divided into two parts: first, there is no seasonal sales throughout the year, the other is underwear and jacket, and money is not allowed for half a year. If the investment situation is not enough, if the product backlog is added, it will be worse.

The weather is relatively cold in the first month. People are still wearing winter clothes. They only started spring and autumn wear in February. This season, outgoing clothes are a busy season. By the end of March, the season is basically over, starting from March 10th, stopping the purchase, and promoting the outdoors clothes in the store. After twenty days, they can basically promote sales.

In April, there were more seasonal products and summer wear.

The summer peak season usually ends in late July and early August.

Sales promotion will start in July, and the purchase volume will be reduced from June. The decline rate is generally around 40%. The principle of promotion is to start processing summer supplies in the hottest days.

In August, the autumn wear began, but the quantity should not be too much.

Starting in late September, the winter supplies began to handle winter products from the end of November. At the same time, we should be careful about the purchase quantity of the coats. We need a real sales basis. How many customers are there in a month? How much is the proportion of the shopping jackets? Plus how much should I get in the special situation during the Spring Festival?

Spring Festival

Underestimation is not the main reason for backlog, because Chinese shoppers focus on shopping a few days before the new year's Eve, especially clothing.

For clothing, a few days before the Spring Festival is not the most important time, because parents are children first, after themselves, because considering the traffic and weather conditions, generally will act ahead of time, so remind shopkeepers to pay attention to it, do not think that those days are many people, we must have enough goods, unless the shop is usually the coat is also the key, if usually seldom make a coat, then do not have many goods in the days before the Spring Festival.