Liu Nan: Price War Is The Only Way For Power Suppliers.

In the first half of this year, the theme of cross-border electricity supplier is price war. In the second half of the year, the real competition is user experience.

Because today, cross-border electricity providers can no longer be extensive growth, and now has entered the era of meticulous operation.

But so far, no matter whether Jingdong, ocean terminal, honey bud or poly Mei, no appliance manufacturer can solve the problem of user experience thoroughly.

Price war is the only way for the powerful electricity supplier.

Combing the history of China's electricity supplier development, we will find that no electricity supplier has ever experienced a price war.

For example, Jingdong has fought many price wars: book category and Dangdang, 3C products and Suning; in the mother and baby market, he used price wars to defeat the red children; jumei.com's cosmetics have been selling cheap, which is actually a price war.

It is impossible for a strong electricity supplier to grow up without price war.

The key is to fight with what category and when to fight.

In terms of honey buds, diapers are our most competitive products.

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In the war, we must ensure that there is enough stock and we can not say that there is a price war here before we rush to Japan to look for goods and orders.

Honey sprouts took a long time to make detailed annual planning. In my view, price war is actually exercising in addition to getting users.

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Because you need to pull a single volume very high, so that warehousing can be more effective, the system can be more powerful.

The development of the electricity supplier is like this: the front end (order) is pulled, the back-end (warehouse) is catching up quickly; the front end is pulled again, the rear end surpasses again.

It is absolutely impossible for the front end to be very slow, so that the rear end collapses easily, requiring a training opportunity.

The user experience of Jingdong self operation has been very good, but if you look at the user experience of Jingdong's global purchase, it is also written that "goods shipped in the bonded area are shipped on five working days, which does not guarantee the arrival time". The mode of ocean terminal is C2C, which is more difficult to guarantee the experience. Overseas businesses receive regular payment without delivery.

Therefore, in the first half of this year, we are opening up territory, such as developing Chongqing bonded area, and opening Zhengzhou Free Trade Zone in the future.

In addition, they will also invest in infrastructure, such as building warehouses and sending management teams locally.

Who can take the lead in the second half of this year?

The problem of experience can be further developed; who will not be able to solve it this year, who will be out.

It's as simple as that.

In addition, the cross-border electricity supplier market has overheated and the market needs to be colder.

Starting a business is difficult because it requires a lot of money. The pace and pace of money sharing determine what kind of war you are in.

There may also be some mergers and acquisitions, which is a normal thing in the capital market, and it is also the maximization of resources.