Luxury And European Markets Are Rebounding.

Recently, luxury goods have rebounded in the European and American markets.

Let's analyze together.

Canada's opening strategy: return to European and American markets?

As is known to all, the current Chinese luxury market is in a state of depression. Many luxury brands have begun to offer discount and price reduction measures in April to save their performance, and even some big brands have closed many Chinese shops.

In the face of this situation, the performance of Dior (Dior) group increased by 15.8% instead of declining.

The reason why Dior can stabilize its performance may be related to its layout strategy. No, after South Korea, this time Dior went to Canada to open its first store.

76% the localization strategy of luxury goods abroad is invalid.

In 2014, the Chinese made a breakthrough in the global consumption of luxury goods, which exceeded $106 billion. Even if luxury brands started to shop in China and take localization strategy, the proportion of luxury consumption outflow rose to more than 76%.

A few days ago, the China luxury goods report released by the Institute of wealth research, a luxury Research Institute in China, showed that in 2014, Chinese luxury goods consumption in the world reached 106 billion US dollars, up 4% over the same period last year.

Among them, overseas consumption expanded further to US $81 billion, an increase of more than 9% over the same period last year.

This means that in 2014, the 76% luxury consumption of Chinese consumers took place overseas, and the consumption outflow expanded further than before.

The further expansion of consumption outflow can be seen from the performance of major luxury groups in the world.

The growth rate of LVMH group and Kai Yun group has slowed sharply in China. The third quarter of the 2014 financial year of the group has sold in the Asia Pacific region where China is located, and has fallen by 12% over the same period.

Luxury and European markets are rebounding.

Sales of luxury goods released by Deutsche Bank in the first quarter of 2013 showed that although the growth rate has slowed down, the major luxury companies still achieve an impressive average growth level.

The US economy and the depreciation of the yen led to the return of consumption to the domestic market. In the first quarter, the sales performance of the United States and Japan showed a slight increase.

The European market has also rebounded to benefit from tourist driven consumption.

This growth offset the slight slowdown in sales growth of the luxury sector in the Asia Pacific region, especially in the Chinese market.

According to estimates, the global luxury market has a total value of more than 200 billion euros.

Deutsche bank analysts believe that luxury group with strong brand and sound management system will continue to expand its market share with its consistent brand positioning, development and innovation capability based on solid capital and effective control of marketing channels.

Among emerging market consumers, these brands have the potential to increase their penetration.

Wen Bin, a financial analyst at Bank of China, said that looking back at the global market for luxury goods in the first quarter is due to the prosperity of the US market and the recovery of consumption power.

That is to say, although the growth rate of the European and American markets is somewhat slow now, and China

In general, he is in an upward trend.

Dior stores in Canada may be returning to Europe and the United States.

This time, Dior opened its first independent store in Canada. At the same time, the boutique of Dior Homme, Vancouver, British Columbia, Canada is also opening next door.

For the current reason to focus on developing Canada, Pamela Baxter, President of Christian Dior advanced customization, said: "Canada is an important luxury market, mainly due to stable economic growth.

Last year, the highest household income increased by 15%, which is why more and more young and wealthy consumers.

She also stressed: "in recent years, young men have become more fashionable.

They are all highly educated fashion frontiers and have strict demands on the products they choose.

Quality and craft are their highest expectations.

The rise of luxury sales in Canada is largely due to these new customers, which also made 2015 the best time for Dior and Dior Homme to open their first independent store in Canada.

In addition to opening independent stores in Canada, Dior's retail expansion business will continue to develop this year, including in Losangeles, Miami, Panama SOHO shopping center, Houston River Oaks and Mexico.

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