How To Promote Sales In The 7.8 Months Of The Off-Season?
Why do I want to promote sales and promotions are equal to discounts? I would like to start with these two points, why should we promote sales and what is the purpose? First of all, we must first clarify that when we sell goods today, the selling rate is controlled at a low price and so on, and the sales promotion methods used in these two situations must be different.
The essence of all promotions is to promote sales. Promotion is not necessarily a discount. Let's share with you some core issues that need to be considered in organizing a special sale.
1, promotion theme: around
New products
Tasting, holidays, commodity themes, shop celebrates, VIP acknowledgement, etc.
The theme of promotion is actually the reason why sellers want to promote sales.
2, promotion time: this very important time can not be too long, too long consumers do not have a sense of crisis, too short, some consumers have not participated in the end.
routine
Promotion
It usually starts on Saturday and ends on next Monday (9 days). It should not exceed half a month.
3, goal setting: to set goals around your theme, besides selling targets, it is best to focus on driving.
Administration
Goals.
4, the distribution of goods and accessories: This is very important. The allocation of goods must be closely focused on the sales promotion theme and the core consumer groups of the promotion. This special gift must be studied thoroughly and targeted.
5, store layout: store layout includes not only the display layout, but also the window, POP Poster (do not pull a few, take a writing brush on red paper), must be exquisite.
6, promotion training: sales promotion, then the best way is to stand in how to help.
Consumer
From the point of view of purchase (especially consumption * * * *, we must prepare a lot of plans ahead of schedule.
7, the way of promotion: many people do not do warm-up activities in advance. They think that putting a display rack at the door and making several pictures in the window can attract customers.
It is recommended that you start combing your VIP three days before the start of the event, and spread it by telephone, SMS, WeChat, and other customers in the near future.
- Related reading
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