How Should Fur Industry Get Rid Of Traditional Ideas?

Fashion oriented

"Traditional fur clothing has been on the road for more than ten years. Mink clothing sells well in Northeast and Northwest China. This clothing is also related to local culture, customs and climate. The northern version is bigger and the south is shorter and more casual.

In recent years, domestic consumption power is very strong, fur clothing color and style are also many, the price is not as expensive as before.

Ningbo Ouyi fur clothing manufacturing Co., Ltd. Lao Weijun told reporters.

"Now the fur is beginning to be fashions, and a garment is not embellished with fur. This dress is just a dress, but with more fur elements, the dress changes.

For example, adding some fur elements to the shawl will have different decorative effects. Boots will add some fur decorations, and the styles will be different.

Now the world's major auction houses are free to provide fur for international famous brands, so that designers can use fur in the design, hoping that fur can jump out of the fur industry and combine with fashion so that there is a way out. Therefore, clothing, accessories, shoes, bags, perfume bottles and mobile phone sets are all integrated with Pi Caoyuan, and the other two or three line brands will follow suit.

The fur industry itself has a limited industrial chain, but other raw materials include silk, textiles, feather and down, leather and cashmere. The ornament of fur is fashionable, beautiful and value-added.

So, fur.

There's security. "

Liu Hong, director of Beijing Shengli Tai Tai fur products Co., Ltd.

Cross-border development

Zhang Qinghui, vice president of China Fashion Designers Association, said that China has entered a personalized, diversified and diversified consumption era. In such a consumption era, fur needs to consider the needs and feelings of consumers in order to get more consumers' recognition.

With the rise of China's mass consumption, especially the expectation of the rich Chinese people for a better life, they hope to get better products and quality of life. This requires fur not only to be confined to clothing, but to infiltrate into all spheres of life.

For leather, its aesthetic value has not been fully developed, which requires superior fur and raw materials manufacturers and more designers to design better products to stimulate consumers' desire for consumption.

"Fur itself is a kind of

Its application is very diverse, for example.

Furniture, home furnishings, ornaments and so on can be used. This is just like fabric development. We combine various materials and special process methods, such as dyeing, shearing, splicing, weaving, refurring and re creating fur, and finally applying them to various designs, we can enhance the innovation of the fur industry.

We and manufacturers, retailers, designers, fashion

There are cooperation projects between cross-border enterprises and artists. On the one hand, we hope to promote the innovation and sustainable development of fur industry from enterprise management and technology. At the same time, we hope to break through the inherent image and concept of grass through strengthening cooperation with designers and artists, so as to make the idea more frontier and breakthroughs, so as to broaden the use field of fur.

We have also seen many possibilities to cooperate with them, not only in China but also in other countries.

Yuan Jinsong, director of Copenhagen fur exhibition booth, told reporters.

Internet thinking

Zhang Qinghui thought that in the past, producers and consumers were regarded as the product of their thinking.

Consumers will accept it.

Now that times have changed, the biggest change in the current new normal, new lifestyle and consumption stage is that consumers can influence producers, and designers know best about consumers, and they can perceive consumers' needs in time.

For fur, designers can understand and choose fur to influence more consumers.

Xia Hua, chairman of the Yiwen group, said that the Internet brought about changes in thinking, breaking the limitations of the original thinking, and creating more new business cooperation patterns with skipping thinking.

Today, the Internet provides a good space for the development of fur industry. Whoever can integrate global designer resources with the fastest speed and integrate the supply chain and terminal retailers, the best designers in the world can design styles for him.