To Grasp The Consumer Psychology, We Must Do Well In The Clothing Time Limited Discount.

In the price discount advertisement, the external reference price affects the reference price of consumers. The lower the price of the product is, the greater the price range will be, and the greater the consumer's reference price will be.

When the product price is the same, there is no significant difference between the consumers' internal reference price among different price reductions; when the price is the same, there is a significant difference between the reference price of consumers among different product prices.

The specific performance is: in the higher price range, the absolute value of the percentage is lower than the relative value discount of the amount, the consumer reference price decreases less, and there is a significant difference between the two forms. Under the lower price range, the amount of consumer absolute value is lower than the relative value discount form, and the consumers' internal reference price decreases slightly, and there are significant differences between the two forms.

Discount is a kind of money promotion, while the limited discount is based on the psychology of consumers. This form of promotion is widely used because of its fastest effect in the short term and the direct and powerful promotional effect.

It will also be the most efficient way to reduce your inventory, so how to do the work of time limited discount?

Product price, price reduction and discount form all affect consumers' perceived value.

Product price and price reduction significantly affect the perceived value of consumers. Compared to the two, the impact of product prices on perceived value is less than the price reduction.

At a higher price range, no matter what.

There is no significant difference between the consumers' perceived value among different discount forms, while there is a significant difference in the lower price range, which is manifested as: low price products, consumers' perceived value based on the relative value of the amount is significantly higher than the absolute value based on the absolute percentage and the absolute value based on the amount.

Consumers' perceived value of absolute value based on amount and relative value based on percentage is significantly higher than the relative value based on percentage.

Product price and price reduction have great influence on sales promotion effect. Compared with the former, the influence of the former is less than that of the latter.

Under the high price range, the low price product has a better effect on increasing purchase intention and increasing the rate of purchase, but it is relatively poor in repurchase inducement and brand attitude promotion.

Under the lower price range, the low price product has the best effect in accelerating purchase and brand pformation, followed by purchase intention.

High priced products are at a higher level.

Its main role is to improve brand conversion rate and enhance consumer purchase intention, but the effect of repurchase is poor.

High price products generally have low promotional effect in the lower price range, which is higher in brand switching and brand loyalty.

Therefore, when doing the time limited discount activities, we should pay attention to maintaining a good brand image, and don't let the small and big lose.