Ways To Improve The Posture Of Chinese Clothing Brands

Today let's talk about those "foreign girls" who are "bubble up" by Chinese fashion brands.

Recently, the middle part of mainland China

Retailer Pacific bird group is a French fashion designer Alexis Mabille, to fill the gap of high-end fashion retail.

As consumers spend more on the budget of high-end clothing categories, many brands choose to buy, joint-venture and share foreign high-end fashion brands to make themselves "high-end".

So what brands have been promoted in recent years?

Pacific Bird & France's top fashion brand Alexis Mabille

China's mid end apparel retailer Pacific bird group has invested in the French designer Alexis Mabille, and plans to help the latter open its sales network in Greater China.

The Taiping bird group, which started in 1989, has Hirsch Menswear, Bei Shi Bao Mens, Lok Ting, children's wear Mini Peace and so on. Now, the accession of Alexis Mabille will fill the gap of high-end fashion retail for Taiping bird group.

It is understood that Taiping bird intends to open hundreds of stores for the Alexis Mabille brand. The first Alexis Mabille China independent store is expected to open in Beijing or Shanghai in 2017 or 2018. The Taiping bird group will open 3 or 4 stores to test the market reaction. If the acceptance level is good, it will quickly open 30-40 stores in the first and second tier cities.

In response, Alexis Mabille was satisfied with Taiping bird group's plan and said that Taiping bird group is still optimistic about the development potential of the Chinese market.

Carlo DirkBikkembergs Road, Belgium

In July, the Limited by Share Ltd of Guangzhou's "Nu Di Lu" Fashion Co., Ltd. bought 51% of the "TheAntwerpSix (Ante Whipp La gentleman)" brand designed by DirkBikkembergs for the same name sports fashion brand 40 million 680 thousand.

Raymond Lam, chief financial officer of card slave Road, said the group's investment plan for DirkBikkembergs is about 130 million euros, of which 60 million euros is used for DirkBikkembergs's international retail expansion.

As the first step of expansion, DirkBikkembergs will focus on the US market without retail or wholesale business in the next 6-8 months. Asian expansion will start with the flagship store opened in Macao in 2016, and will add 5 flagship stores to the most strategic cities in China.

The remaining 70 million euros will be used to build DirkBikkembergs e-commerce business.

It covers men, women's wear, footwear, bags, underwear, perfume, glasses and other DirkBikkembergs stores in Italy, France and Spain. It also covers the Middle East, the United States and Asian markets, earning 100 million euros in 2014.

Singer & German high-end women's brand Laur e l

This year, the Shenzhen clothing brand, which was listed on the Shanghai Stock Exchange, announced in early September that the German high-end women's clothing brand Laur & L and its mainland operation company, which will buy 84 million 60 thousand yuan, will buy the Laur l l business in mainland, have independent design rights and production rights, and will also have the preferential right of Laur L in the rest of the world, and thus form a global strategic cooperative relationship.

According to the plan announced by George's, in the next three years, 100 new independent shops of Laur l brand will be opened up, which will join forces and complement with the channel's brand, and share resources in supply chain management.

The brand of "Laur L" was set up in Munich in 1978. It was originally a brand of ESCADA, one of the three famous luxury brands in Germany.

"Laur L" is for a rigorous, positive and confident woman. "Laur L" brand has always adhered to the concept of love fashion, which is fully embodied in its purpose of "appreciation, perception and love" (see, feel, love). Its series of products show the way of life of the target group: feminization and the sense of the times.

The brand fashion covers more than 30 countries around the world, and there are more than 1000 sales outlets worldwide.

Krizia, the leading clothing brand in Italy

As the leading garment in Italy

Brand Krizia has enjoyed high prestige in its country for decades.

Today, Mariuccia Mandelli, the founder of business in the 60 years, has handed over the baton, which will turn to Marisfrolg, the brand of China's Shenzhen.

Meanwhile, Ms. Zhu Chongyun, chairman of the board of directors of China, is also chairman and creative director of Krizia.

It is worth mentioning that although Mass Phil's headquarters is in Shenzhen, Krizia's headquarters in Milan will not change its address.

KRIZIA, founded in 1954 by Ms. Mariuccia Mandelli, enjoys high prestige in the fashion industry of Italy.

In addition to ordering garments and garments, the products include handbags, small leather goods, shoes, umbrellas, glasses, sunglasses, scarves, neckties, belts, jewelry, carpets, wine and champagne.

In 90s, when the brand reached its peak, Mandelli and her husband, the chairman of the company Aldo Pinto, had made Krizia a market capitalization of $500 million with a distinctive style.

Its retail network covers the whole world.