The Market For Second-Hand Luxury Goods In China Is Actually Enormous.

Vestiaire, Europe's largest luxury luxury website, has announced a new round of financing of 33 million euros. Under the current slight downturn in luxury goods, Vestiaire's sales in 2014 were 46 million euros, while sales in the first half of 2015 increased by 85%. It was said that the target sales volume of the website was 100 million euros in 2015.

Compared with the prosperous second-hand luxury market in foreign countries, the second hand luxury market in China is a bit lonely.

In the future, if we want to be prosperous like the second-hand luxury market in foreign countries, we must also formulate rules from the seller's market to regulate the housing market.

But at the moment, it seems that it will take a short time.

For domestic people, we may not be familiar with Vestiaire, but it is no stranger to European consumers.

At present, Vestiaire is the largest second-hand luxury electric business website in Europe.

Their headquarters are set up in

The website was launched in 2009. The biggest feature of the website is that the price of second-hand goods on the website is entirely determined by buyers and sellers.

However, merchants stationed must pay a certain amount of commission.

Currently in Europe, Vestiaire's biggest competitor is the RealReal, a luxury luxury trading platform based in San Francisco.

and

The financing side confirms that foreign investors are optimistic about future second-hand.

Market trend.

That's why we are willing to raise the largest amount of second-hand luxury goods website.

On the other hand, the sale of the website in the first half of 2015 also proves that the second hand luxury market is feasible.

According to the medium-term earnings report issued by Hongkong Milan Station Holdings Ltd. in early September, the mid term income of Milan station decreased by 36.6% to HK $208 million 800 thousand, and second-hand products dropped by 51.3% to HK $54 million 200 thousand, according to the medium-term earnings report of the second hand luxury retailer in Milan.

There are only two reasons for this. First, the reason why cliches are common. This year, domestic anti-corruption has intensified. The luxury industry has been hit hard, and the second-hand luxury market has also been affected.

Second, at present, the second-hand luxury market in China lacks an orderly mechanism to manage, resulting in the disordered market of second hand luxury goods.

Many second-hand businesses are threatening to frighten buyers away.

In view of the above two reasons, the secondary luxury market in China has great room for development, but it can not really carry out any action.