What Is The Design Philosophy That Makes Red Dragonfly Win The Footwear Design Champion?

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A good news came from the association.

The selected work "root" won 2015 "dermis logo Cup" in China.

The design competition professional group women's shoes silver award was selected by the China Leather Association to participate in the 2015 International Footwear Design Competition (IFDC) to win the business group women's shoes champion.

2015 International Footwear Design Competition Red Dragonfly harvest

The work was designed by Theresa, the Red Dragonfly designer, inspired by nature.

The roots of plants have strong vitality. No matter whether they are in a stone gap or in a corner, they will grow up stubbornly if there is a bit of survival space.

In order to highlight this design concept, designers choose different materials to make a combination, the appearance is produced by 3D printing new technology, symbolizing "nature", metal color and winding lines are the strong resilience and tenacious vitality of "root", tightly wrapped in hand-made shoes.

The choice of the cream white shoes and the ram Lippi symbolizes the "humanities". They depend on each other, co-exist and coexist, and explore the breath of life.

The perfect combination of modern technology and traditional shoe making mode echoes the theme of "man and nature", arouses people's awareness of environmental protection, and calls on people to pay attention to the earth, protect the ecological environment and realize the harmonious coexistence of man and nature at the same time of pursuing economic development and raising living standards.

There are many aspects of the meaning of "root". We have no specific limits, giving people enough room for imagination.

Theresa says.

It is reported that the entries of the IFDC competition were selected by the Member States and regions of the international footwear industry conference IFC. The judges of this competition are composed of experts from 11 different countries and regions in the world. Cao Zhonghua, the judge of the "leather label Cup" footwear competition, is one of the judges of the competition. Li Yuzhong, executive vice president and Secretary General of the China Leather Association, presented the award to the winners.

Lead the Oriental fashion and open the original life.

As a national brand of China's fashion industry, the red dragonfly has a rich and solid culture and natural affinity.

Over the years, red dragonflies deeply excavate, study and disseminate Chinese shoe culture, adhere to the road of independent research and development and cooperation with Chinese and foreign products, march into leather goods, ornaments and many other fashion fields, to lead the eastern fashion as their own task, and constantly accumulate and strengthen their own cultural strength, scientific and technological strength and fashion taste.

At present, red dragonfly has set up R & D Information Center in fashionable cities such as Milan, Paris, Japan and Korea. In Beijing, Shanghai and Guangzhou, the brand studio, design studio and fashion information conversion center have been established, and the Red Dragonfly products are synchronized with international fashion with the global design information and resources.

To recruit some fashion designers from Italy and Spain, and to train Red Dragonfly's own designers team to ensure that talent team, fashion information and product design are in line with the highest level in the world's frontiers and industries.