Farfetch Hand In Hand 2015 Spring And Summer Shanghai Fashion Week To Display Brand Concept

Farfetch, the world's top boutiques online sales platform, joined the 2015 spring and summer fashion week in Shanghai. During the 9 day fashion week, it displayed to Chinese consumers the brand concept of "one stop buying 300 top fashion buyer stores in the world" at Farfetch.

In the 2016 spring and summer Shanghai fashion week's main venue, Farfetch's live show begins with the brand story and the buyer's shop overview. The concise text is supplemented by unique style photography or pictures. The most influential fashion buyer shop selected from more than 30 countries such as Paris, New York, Milan, Bucharest, Kuwait and Tokyo has a clear view of it, so that you can instantly experience the extreme experience of "one station buys the world's 300 top fashion buyer stores".

On the other side of the display wall, the Farfetch product presentation presents the new seasonal products from the global fashion brand and the cutting-edge designer brand.

Because each buyer shop has its own independent style, each with its avant-garde, retro, unique, elegant, luxurious, bold and diversified stand out, brings fashionable and colorful rich fashion choices for fashion lovers, and those unique taste and unique style.

In the exhibition, these rich and constantly changing fashion video shows highlight Farfetch's unique behavior, which is different from the traditional fashion e-commerce website.

At the same time, visitors can also watch the Farfetch brand promo on the interactive stage, and visit the Chinese website to browse fashion information, interesting topics and feel the fashionable shopping experience of Farfetch innovation.

It is reported that Farfetch will launch a new season of "fashion alone" 2015 autumn and winter advertising blockbuster in the Chinese market this autumn. This is an advertising blockbuster that integrates the flat, digital new media and outdoor advertising forms. The content depicts the opinions about fashion, so that the attention will really focus on the Chinese market.

In itself, there is no fancy background or celebrity face, so as to encourage consumers to refuse to drift with the tide and explore the existence that does not exist in the public. This is another important marketing strategy of Farfetch in the Chinese market after launching the Chinese website in October last year.

The cooperation with the 2016 spring summer Shanghai fashion week is another major event after Farfetch first held the digital media exhibition in China in April 2015. Farfetch global founder and CEO Jos e Noves said: China with a population of more than 1 billion is a vibrant and dynamic country, encouraging positive.

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Similarly, the power of innovation has attracted much attention in China's fashion design industry.

By working with Uma Wang, Xiao Li, Min Wu, Yang Li and other emerging designers in China, Farfetch has become an excellent platform to display the works of top Chinese designers.

The goal of Farfetch is not only to bring many international designer brands to China, but also to introduce the outstanding Chinese fashion designers and their works to the world.

Indeed, look at it.

China's market occupies a very important position in the global layout and has great potential for development.

Worldwide, Farfetch has already had a considerable number of Chinese consumers going to the global buyer's shop on the Farfetch line.

At the same time, Chinese consumers are turning from the consumption preference of brand logo to the preference and enthusiasm for emerging brands and refined styles.

The style that Chinese consumers like is no longer simply pursuing the brand, but pursuing a more refined, unique and self revealing style and proposition. Farfetch just satisfies these new consumption preferences.