How Can Clothing Stores Make Money?

The clothing store is good in operating goods, but no matter how expensive, there are also buyers who are tired of making clothes at the beginning:

1. I feel that the goods are very expensive, and I can't sell them at the price;

2. I think other people's clothes are very ordinary, but they are better than my business;

3. My decoration and clothes are better than theirs;

4. There are all my relatives, friends, and classmates' networks... The positioning is a bit chaotic, the style is not well positioned, and the first batch of goods is too mature;

5. But the place I choose to open my shop is a small county town, where women have no taste in clothes.

[Comprehensive comments]

1. The shopkeeper's clothes are not well made, and he can't figure out the direction. I also met several shopkeepers who said, "I think other people's clothes are very ordinary, but they are better than my business." It can be seen that this case does not exist independently.

　　2、 Shipping There are two meanings of "very expensive". One is that the same goods are more expensive than others. The other is that this year's goods are more expensive than last year's for well-known reasons. Most people who don't do a good job in business and feel that their goods can't sell at a high price will complain and always hope to make a profit by getting very cheap goods. Quite a few novices also want to know where the cheapest goods are to be delivered, hoping to make profits by delivering cheap goods. The source of goods is very important, but the source of goods includes many factors such as quality, style, style, etc. The price is just one of them. From the perspective of the market, good and bad goods are relative.

3. Please experience the following statements:

① My goods, as long as you do a good job, it doesn't matter if I pay a few more yuan than others—— The person who said this has a certain sales ability, or has accumulated a certain number of customer groups, believes in his own vision, and has high requirements for goods.

② Three cents for goods, seven cents for sales—— It is a statement that focuses on marketing and sales.

③ 7% of the goods, 3% of the sales—— It is not contradictory to the previous sentence, but everyone has Clothing business The positioning and understanding are different. But even though the word "goods" in this sentence means the purchase price of goods, I think it more means whether the goods are on the right way.

④ Many Taobao shopkeepers who make popular goods have walked through the wholesale market for many times, looking for goods with competitive prices all over the world. Such goods are hard to find. You are low, and others are lower than you. Why can other Taobao stores sell the same goods? Because people pay more attention to the links after purchasing.

⑤ I am not denying that the purchase price is unimportant. Of course, the purchase price should be well controlled. In fact, we can focus more on the follow-up.

⑥ We can also find unique positioning, style Featured goods. There are two friends, one doing wholesale in Zhanxi, Guangzhou, and the other doing "Taobao Store+Factory" in Jiaxing, both of which are unique positioning and distinctive style clothes: the one in Guangzhou who casually played Taobao Store during the Asian Games because of less wholesale business can also earn a net profit of more than 10000 yuan a month. Customers also thank him for buying his clothes, saying that it doesn't matter if the clothes are dozens of yuan more expensive; The man in Jiaxing is still working in a state-owned enterprise, and he is not interested in the management of Taobao shop. However, it is still less than two years before he easily achieved two crowns and raised a small factory with more than ten people. What goods did the two friends make? They asked for confidentiality. I want to explain that it is a good choice to make products with unique positioning and style. (Unique and characteristic are not weird, not too personalized. Online store personalization is better. If the entity is too personalized, we should consider the size of this consumer group.)

4. The operation of the clothing store includes many details of operation, which cannot be listed in a blog. The people and things mentioned above can be inferred from one instance and understood by analogy. 5. The shopkeeper said, "There is a network of my relatives, friends and classmates here." I would like to say that it is good to have a network of connections, but making clothes is more about "looking at goods rather than people". Only doing the business of network, lost the big business of the market. If the goods are not good, the business of the network will become smaller and smaller.