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Experience Mode Of Commercial Space Is Born.

2015/11/4 14:36:00 32

ExperienceBusiness SpaceCombination Mode

The centralized "spatial pattern" is usually a compact layout method due to the shortage of land area.

According to the quantity of core space, it can be divided into single core and multi core. According to the location of core space, it can be divided into: Atrium type and hollow hall type.

Under the experiential consumption culture, people's demand for atrium's space environment is constantly improving. Consumers no longer satisfy the single consumption activities, but can acquire the sense of identity of their way of existence, status and social image.

Therefore, experiential atrium has become the core space of centralized experiential commerce.

The experiential air hall is different from the experiential atrium. It is not a complete "court" space. It no longer arranges the core space according to the plane, but uses several vertical core spaces to form a large and small air hall.

Such as Hongkong Lang Hao Fang air lobby: it combined with the form of the edge of the court, effectively solve the traditional atrium in the high-rise business easy to produce uneven floor lighting uneven problems, but also to maximize the introduction of the city scenery, sweeping most of the shopping center closed, dull spatial impression, through the molding of different space characteristics to the new experience.

The linear space refers to the public space of the shopping center is streamlined. It connects various commercial sub spaces through a main commercial pedestrian street, making it continuous, such as Al Cara Magna shopping center.

Linear space can also be for people.

Shopping

Leisure behavior provides a place of activity.

Although the shopping mall in linear space mode is clear and continuous, the streamline in this form is single, and the public space is not interesting, such as Beijing Oriental Plaza.

The point line combination inner street space refers to the linear space and node.

space

In series, implanting "Atrium" into pure linear space makes it a space node.

The arrangement path of each commercial subspace is extended from one node space (atrium or central plaza) to one direction or several directions, and at the same time, the entire public space should enhance the sense of sequence and enrich the space level, such as Shanghai Zhengda square.

The stereoscopic inner street space refers to the public space generated by multi-layer and three-dimensional combination of pedestrian street space and multiple node space, such as: Bodo, Japan, Shuicheng, which is designed to be a series of main street spaces with different primary and secondary sequence through the changes of architectural space form such as overhead, concave and interspersed.

The "inner street" commercial space mode has become a popular form of space.

The operators of shopping centers often organize activities for businesses in the "inner street space" to meet their needs.

Shoppers

Demand.

The "inner street type" space development mode is to use one or several inner streets to connect all kinds of space together, which is the most mainstream form of modern shopping centers.

The combination of inner street space and node space forms rich spatial form.

At the same time, it not only plays an important role in gathering and dredging the flow of people, organization and vertical pportation, but also carefully sets up pleasant landscape environment and entertainment facilities, creating a place for entertainment, leisure and communication for consumers.

It is the most concentrated embodiment of the spirit of "experiential consumption" in shopping centers.

The commercial mode of "block type" spatial pattern also has a compound type. It stores the functions of shopping, dining and entertainment in individual buildings, and connects and organize spatial sequences through street space.

Its public space mainly includes street space and square space. In these public spaces, various entertainment and leisure activities are often held, such as commodity exhibition, art exhibition, festival celebration, game entertainment and so on.


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