Children's Clothing Industry? New Highlight Of Luxury Market

In recent years, children's clothing has been dubbed the last piece of cake in the clothing industry, and it is also one of the most important forms of real business development. Since the implementation of the "two child" policy in 2013 and the implementation of the "comprehensive two child" policy, the consumption bonus of children's clothing industry is becoming more and more obvious. Huatai Securities's latest research report predicts that the upgrading of consumer demand for infant products will further lift the growth center of children's clothing industry to 15%-20%, and it is estimated that by 2017, the children's clothing market will reach 254 billion 100 million yuan.

According to the industry, in fact, baby is already the fastest growing age in the global luxury market. Especially in the current global luxury market growth, the market prospect of children's luxury goods will increase the brand's emphasis on this field. In China, with the liberalization of the comprehensive two child policy, the domestic children's luxury market will also be the focus of attention and investment of the major luxury brands in the future.

Many luxury brands have brought their children's wear series into the Chinese market. Gucci has already opened children's boutique in China, and Armani sells 0-16 years old children. Latest fashion The sub card Armani Junior has expanded to many cities such as Beijing, Shanghai and Shenzhen. In addition, some European and American brands such as BabyAlpaga and BelleEnfant, which specializes in high-end children's products, have gradually entered the view of domestic consumers.

Not a few Clothing brand The children's clothing area with higher profits has been arranged ahead of schedule. Semir's children's wear product line extended to the 0-3 year old baby market, increasing the retail area of 0-3 year old baby clothing and distributing the whole industry chain to children's products. In 2010, Taiping bird set up a children's clothing brand "MiniPEACE". Jiangnan cloth dress set up a children's wear sub card "jnbybyjnby" in 2011, and the United States also has children's wear brand moomomoo. In terms of sports brand, Anta and Lining have expanded their children's sporting goods business.

Not only traditional brands, but also the rise from Internet channels in recent years. Amoy brand "I also hope to have a share in the field of children's wear. Han Du Yi house went on the line in December 2012 on the children's wear brand Minnie Hello, seven Ge Ge, after accepting La Natsu Bell's wholly-owned acquisition, launched again the brand "Thenext" of the children's clothing, the initial language also launched the children's clothing brand, and opened the online store double line combat mode. At the end of last year, Ali's Juhuasuan division even divided children's clothing as sixteenth separate categories. Children's clothing has always been a category two under the category of mother and baby, but it has contributed 50% or even better.

The industry expects that with the opening of the comprehensive two child policy, not only the enterprises that have already laid the layout need to increase their investment in children's clothing business, but more clothing enterprises that have never had children's clothing business will join the competition for cake in the future. Zhu Qinghua, a light industry researcher at CIC, analyzed that at present, the domestic garment enterprises are in the stage of excess supply and de stocking, and the market competition has been extremely fierce. It is conceivable that the competition for children's clothing market will further intensify in the future.