Hua'Ao College - World Clothing, Shoes And Hats Network Training Center Highlights: The Third Phase Of Training Is Hot!

At 10:00 yesterday morning, World Clothing, Shoes and Hats Network -The third phase of the training of the Practical Training Center of Hua'ao College started. Mr. Ren Weijie, the chairman of the World Clothing, Shoes and Hats Network, gave a lecture. The main contents of the lecture are as follows:

First of all, Chairman Ren Weijie asked everyone about the problems and difficulties they encountered in the learning process last week, and focused on the "fidgety", "restlessness" and other problems that most college students have to guide them. Chairman Ren used the method of storytelling and persuasion to tell students to work patiently, We should lay a solid foundation and never give up. We should teach everyone how to face and overcome the boredom at the beginning of work and never give up halfway. Only in this way can you go farther and farther in the future;

Secondly, Ren Weijie gave an in-depth introduction to the World Clothing, Shoes and Hats Network. Food, clothing, housing and transportation are the industries for which all high technologies serve. After its launch, the World Clothing, Shoes and Hats Website runs through the entire vertical platform with the six words of knowledge, culture and technology as its core, It reflects the latest information of China's footwear industry.

Thirdly, it explained several products of Ren'ao World Clothing, Shoes and Hats Network, and demonstrated several resources of the platform of the World Clothing, Shoes and Hats Network: Aoshang Road Access attract investment Platform, customer service management system, OA system, project library, email sending system and other software, and analyzed the characteristics and other performance and advantages of each product, and vividly explained them in simple terms by telling stories;

In addition, Chairman Ren explained the importance of marketing and marketing techniques for students to ensure that students can better practice and better complete the work content, and gave targeted marketing programs and techniques based on each product. The market is excavated by product producers. Chairman Ren took "Brain Platinum" as an example to describe the advertisement that almost everyone is familiar with, "No gifts for holidays this year, only Brain Platinum", which is a very successful marketing case. From this, we can draw a reference to the "camera+chain store" marketing model.

He also talked about the importance of data marketing. Collecting and recording customer information is the first step of data marketing, followed by data filtering and data analysis to achieve the final effect of data marketing. Among them, the "hunger marketing" strategy adopted by Apple iPhone in China is also taken as a case to elaborate. In this era of "Internet+" big data, marketing is particularly important

Finally, Director Ren interacted closely with the students, and got along with them as colleagues rather than as a leader. He aimed to solve the students' questions and puzzles, which not only solved the difficulties in practice, but also strengthened the feelings between them. I believe that the training room of World Clothing, Shoes and Hats Network - Hua'ao College will become more beautiful and energetic