"Double Eleven Spring Festival Gala" To Create A New Scene Is Universal Carnival Is Also A Global Carnival.

Li Keqiang, premier of the State Council, chaired the executive session of the State Council on November 11th, deploying consumption upgrading to promote industrial upgrading, cultivating new supply and new driving force to expand domestic demand.

In this year's "double eleven", online shopping once again shows "power". Within 24 hours, Tmall's trading volume reached 91 billion 217 million yuan, much higher than that of last year's 57 billion 100 million yuan. Jingdong, Suning and other e-commerce platforms also ushered in a huge volume of pactions, and Chinese consumers released huge consumption.

"Double eleven" is moving from cities to rural areas and from China to the world. How to seize and share this opportunity to upgrade industries by upgrading consumption is a new topic for Chinese enterprises.

Ma Yun, chairman of the board of Alibaba group, has made the "double eleven" a global carnival.

This year's "double eleven", Ali not only moved home to Beijing, but also hosted a party to overtake the Spring Festival Gala.

Shopping at the party is not only a joy to the public, but also a direct boost to Tmall's trading volume.

Reporters noted that under the background of economic downturn, "double eleven" successfully detonated the potential of domestic demand.

Ma Yun said, "double eleven" is the annual consumer carnival, and it is also the best way to stimulate domestic demand.

"Double eleven" shows China's strong domestic demand, and we hope to become a small engine to stimulate, awaken and lead China's domestic demand.

In the Alibaba group's Hangzhou and Beijing double home strategy, this year's Tmall "double eleven" headquarters moved to Beijing, and joined Hunan TV. The director was directed by Feng Xiaogang, who hosted a "double eleven Spring Festival Gala" - Tmall 2015 "double eleven" carnival night for consumers.

The party, which was defined by Feng Xiaogang as "innovation, vigor and international norm", is full of big coffee and full of Technology: not only has the Star Wars warrior's cool opening, the American "President" Kevin Spacey in the "card house" for Tmall platform, the "007" actor, and the international superstar Danniel Craig also plays with Ma Yun on the spot.

The party combines the content of various arts, Star Games and mobile shopping. Consumers can watch and play while buying through TV, Internet, mobile phone and other platforms.

The new scenes and multi screen interactive mode of "consumption + entertainment" also add a strong festive atmosphere to the seventh "double eleven".

Globalization is the theme of Tmall's "double eleven" this year, at the pre-sale stage.

The enthusiasm for buying global goods is soaring. The imported food sold by 13 national pavilions has been sold short, and 10 overseas businesses and brands have been selling tens of millions of dollars and approaching 100 million yuan.

"Ali's publicity is still very important, especially this time the" double eleven "party, the positioning of the global" double eleven "program also invited all stars to help.

This shows that Ali has clearly implied that Ali is taking an international business strategy.

And "double eleven" has become a major electricity supplier Festival both at home and abroad.

Internet analyst Gu Gu Yi Feng expresses.

As the first cross-border import e-commerce platform in China, this year's "double eleven" total import volume reached the volume of pactions of other cross-border import e-commerce platforms in the year. "Double eleven" opened for only 10 minutes, and consumers bought goods from 2605 overseas brands from 41 countries and regions at Tmall international.

According to the data provided by Tmall, this year's "double eleven" covers 232 countries and regions in the world, and more than 5000 overseas famous brands are fully involved.

Tmall's "double eleven" is providing a new path and sample for the global economy based on the Internet's new economy.

In addition, another highlight of this year's "double eleven" is the first entry of Taobao in rural areas.

Millions of rural consumers who have been exposed to more than 8000 villages in the country have participated in the "double eleven" global carnival for the first time. They rush to the rural Taobao to purchase commodities as they go to the market.

According to the reporter, "double eleven" after the start of only 8 minutes, the village Amoy sales will be more than ten million, in Zhejiang, Jiangsu, Shandong and Fujian Anhui, "tyrant village" is constantly emerging.

The villagers of Zhong Zhen Village, Wanquan Town, Pingyang County, Wenzhou Province, bought a Porsche Macan worth about 500000, which is the largest "double eleven" village Amoy.

The East Village of Yatao Town, Shuyang County, Suqian, Jiangsu, has become a naked "Ho Hao village". At 11:30 on the 11 th, the village purchased nearly 120 tons of industrial fertilizer, several cars, several elderly scooters and other products.

"In the environment of global economic downturn, it is not easy to achieve such a result.

Compared with previous years, this year is not only a global carnival, but also a national carnival. One is Hunan satellite TV's evening party, the other is the participation of rural Taobao, so that "double eleven" can truly become a national holiday, an international festival.

Wang Penghui, the brand of puffer brand CEO, said that Ali is the most notable and remarkable thing to be big data. Rather than Ali, he is a big data company. After years of accumulation, it already has state-level consumer data.

The rookie network is reported this year.

"Successfully withstood the challenge of huge orders pressure, accumulating 467 million orders per day, 120 million orders for electronic faces.

12 points and 05 points, logistics orders exceeded 278 million, breaking the "double eleven" all day record in 2014.

Wang Penghui also pointed out that user experience still needs improvement, and the most important link is the last mile, how to establish uniform standard service standard.

Because Ali platform mainly relies on "accessible" distribution, uneven service will affect the experience. In the past two years, great progress has been made, but further improvement is needed.

In the process of consumption upgrading, Ali has many opportunities, including Hai Tao and village Amoy, showing good results this year.

Hai Tao will continue to erupt in the next few years. In the next three years, the village will also burst. These two markets are just starting, with great potential and many opportunities.

This year's Tmall "double eleven" in the opening 1 minutes and 12 seconds trading volume broke 1 billion, 12 minutes 28 seconds to break 10 billion yuan, 33 minutes 53 seconds to break 20 billion yuan......

Last year, it was more than 38 minutes.

"Double eleven" has not yet been more than half, after 11 hours and 50 minutes, the paction volume has exceeded 57 billion 100 million yuan, breaking the "double eleven" all day trading volume in 2014.

In the end, 2015 Tmall's "double eleven" global Carnival left the world an amazing achievement: at 24 hours in November 11th, the total paction volume reached 91 billion 217 million yuan, of which the wireless paction volume was 62 billion 642 million yuan, and the wireless paction accounted for 68.67%.