Lululemon Is On The Rise Of Subscription Service Mode.

Fitbox, the rising sportswear brand, says it will challenge Fabletics's subscription service mode and the price of Lululemon.

Fabletics, the brand of sportswear, founded by Kate Hudson (Kate Hudson), is controversial.

In addition, Lululemon has recently raised the price of some very expensive trousers, which has made many consumers unhappy.

"I see a gap in the market.

Fabletics did a good job, but its customer comments were terrible.

I want Fitbox to give women the same as Lululemon.

The possibility of clothing.

In other words, Fitbox is Lululemon with a lower price. "

Fitbox founder Greg Law (Greg Lowe) told reporters.

"Our slogan is:" life is exercise -- wear it. "

After all, Fabletics, which claims to provide sportswear for an acceptable price for female customers, uses an order mode, but the membership of Fabletics is known to be hard to cancel - which makes people think it's a hoax.

Ordering business models is an uncertain profit model.

When an enterprise correctly uses it, it can help a lot in business.

"Ordering can be very effective."

"It needs convincing products and strong customer service as support," Sucharita Mulpuru of Forrester Research, an email from Business Insider last month, pointed out in an email to Forest Insider.

Women are always busy for life and do a variety of things.

You may need to pick up children from school and pick up groceries.

You want clothes that can absorb sweat, and at the same time, they are comfortable enough to make you look fashionable. "

In an interview with fast company, Lao said that the company had dug up DKNY designers.

This is not a brand new trend.

Sports and leisure have long been a very profitable and popular field.

From Abercrombie&Fitch to Dick Dick's Sporting Goods, every clothing brand is competing to launch sports and leisure products.

At the same time, a series of new brands are also pouring into this industry.

People are complaining about the price of Lululemon.

Fitbox will run in the order mode, sending two items worth nearly 60 yuan (381.62 yuan) a month (a shirt and a pair of trousers). You can pay some extra fees for upgrading, so that you can get more.

。

The pattern can be divided into January, March, June or December. You can also choose to stop for one month.

Fitbox did not mention cancelling the order.

Cancelling orders is crucial to the success of Fabletics.

Amazon Amazon Prime and Netflix are two successful examples of using subscription mode.

But ShoeDazzle, which also uses subscription mode, is relatively less successful or popular.

Lao told reporters that he did not put all the treasure in the order mode - he also plans to build Fitbox into a lifestyle brand.

In addition, he also has high hopes for technology. In the future, Fitbox will focus on mobile user experience and explore wearable technology.

Fitbox is likely to encounter a problem. There is already a brand called Fitbox on the market. It also provides ordering services, but it only sends health products to members. Fitbox will open membership registration in November 15th, and the first batch of clothing will be delivered in January next year.

The men's clothing section will be launched next year.