Yintai'S "Ali Flavor" Is Getting Stronger And Stronger. Some People Feel That No One Will Mind.

This year, Yintai's activities for group celebration are more abundant than in previous years, and the details are more appropriate. The "three wayward", namely "willful retreat", "capricious claim", "wayward delivery" of three customer rights and interests protection activities, has caused no small shock in the department store.

The so-called "capricious loss" is to erase the difference between online and offline shopping. Results the total amount of actual compensation difference in the 6 days accounted for only 0.0015% of the 6 day sales, and "willful retreat". INtime There is no reason to return 30 days in the industry this year. At the time of press release, the store data was stable, and there was no large-scale return.

The "capricious" activity, which is co operated with dripping taxi, is most recognized by consumers in three "capricious". In fact, this move is not new, before the Hangzhou Jie Bai, Hangzhou Tower has also been used when celebrates. However, due to the large number of stores in Yintai department store in Hangzhou, especially the location of Wulin general store, the surrounding roads are congested. In the past, the surrounding roads were almost paralyzed every year. Consumers can't get anything they want to buy, they want to drive to get shopping, and they can't find parking space.

On the day of November 11th, Daniel Chan was in the "double 11" event at the water cube. He said that from the drainage, linkage to online and offline integration, Yintai deeply participated in the "double 11" in order to bring more and better shopping experience to all consumers.

The following day data show, " Double 11 On the same day, Yintai group sold 284 million yuan, an increase of 42% compared with the same period last year, and sales of Yintai network 70 million, an increase of 75% compared with the same period last year, while mobile terminals accounted for 52%.

In March 31, 2014, Alibaba The group and Yintai business group announced that Ali group will invest strategically in Yintai business with HK $5 billion 370 million. At present, Yintai has become an important platform for Ali group to integrate online and offline businesses. Yintai has entered the era of "new Internet and Internet +" from the aspects of thinking, mode and business form, and has completed the retail form of Internet gene reorganization and transformation, opening up the era of electronic commerce in an all-round way.

This year, Yintai has also taken a lot of thought in parking problems. Not only has West Lake Pakistan Cultural Plaza prepared for the convenience of family transportation, but also the number of Audi A8's customers who have contributed to the market. On the same day, a shopper came home with a bag of small bags and met with a manager at Wulin Yintai. She warmly invited her to go home by Audi A8. In fact, the customer lives in the 5 minutes' walk across the road from Yinlin to Yinlin.

Ms. Li, more than 30, has not participated in Yintai store for many years. In the first two years, she moved to Taobao, and later she went shopping. But this year, she received an invitation from Yintai to the members. She asked her little sister to go out shopping and go shopping. They even visited the smell of Longxiang in Yintai. "The elevator is full of people. Some of the brands that are not discounted on weekdays are also taking part in the activities." Ms. Lee, who did not go shopping for many years, rediscovered the joy of shopping.

After making a breakthrough in the Yintai stock market, Ali made a breakthrough in the store and Yintai network, with the breakthrough of meow street, meow goods, meow guest, Western election, cross-border electricity supplier and cargo collection. Daniel Chan said, "after the full integration," commodity cloud "will play the functions that the original entity and the electricity supplier can not imagine. According to the number of celebrates of Yintai business group, the "cloud" strategy has already begun to show effect.

At the moment, you enter any Yintai store Shopping, will be enthusiastic Ali people to sell "meow Street", "meow goods", some counters want to enjoy the discount, shopping guide will let customers sweep the two-dimensional code. In this regard, young customers have a relatively high degree of acceptance. However, some consumers resent this. The feeling of slow shopping before shopping is often interrupted by road sales, and the comfort and privacy of shopping experience are greatly reduced.