New And Cutting-Edge Designer Works Of Chinese Clothing Brands Appear In Milan

New and cutting-edge designer works of Chinese clothing brands appear in Milan, China latest fashion The brand Milan new product launch conference will be more beautiful. 　　

Chinese Fashion brand Milan's new product launch conference and the 2015 World Elite Model Competition Finals ended on the 24th at the Villa Neki Campillo in the center of Milan. The 15 models who won the finals appeared in Milan, the international fashion capital, that night wearing the works of cutting-edge designers representing six Chinese clothing brands.

This event is a new attempt of cooperation between China and the international fashion industry. It is a combination of new models, cutting-edge designers and Chinese clothing brands that have just entered the international stage, bringing out the best in each other. John Hucks, CEO of PGM Group, the sponsor of this event, said in an interview that the group's model brokerage business has broad development space in the Chinese market, and there are also many Chinese brands who hope to go global through this cooperation platform.

The winners of this model contest include 10 female models and 5 male models, one of which is from mainland China. The Dutch player Anauk won the first place in women's model and the first place in men's model was the French player Tristan.

The first World Elite Model Contest was held in 1983, and has been held for 32 years. It has become a global model contest with high popularity, wide coverage and great influence. Cindy Crawford, Giselle Bundchen and other world supermodels have emerged from this contest.

That night, six Chinese fashion brands, including Kanudi Road, Laiersdan and Vignes, showed their brand image through the model contest. According to Du Yumin, chief fashion designer of Guangzhou Kanudi Road Clothing Co., Ltd., some of the ready-made clothing works displayed by the brand are created by themselves, and some are designed by cutting-edge designers selected by the Italian version of vogue magazine, Through this cooperation, we will promote the integration of Chinese fashion brands and international fashion elements.

Today's "coming out" Chinese designers are more confident than ever before. Du Yumin told reporters that some Chinese fashion brands are now committed to exploring their own brand culture and integrating Western fashion elements to achieve a combination of Chinese and Western fashion. "Up and down", "Shanghai beach" and "exception" these brands all interpret oriental aesthetics through different forms, and promote the elegance, delicacy, taste and style of Chinese culture. He believes that this "Chinese style" design concept will become a major trend of Chinese fashion design in the future.