Taobao Made Breakout Sales With Chinese Quality Or Over 15 Billion Yuan

Despite its monopolistic position in the domestic C2C market, Taobao has faced a series of doubts in recent years, such as the spread of counterfeit goods and the low-end positioning.

To this end, Taobao launched the "China Quality" platform in April this year.

In December 7th, Taobao delivered its first report card for the first time. The annual turnover of China made platform is expected to exceed RMB 15 billion yuan.

At the "China made" summit held on that day, mayors in 23 cities of Hohhot, Shantou, Cixi and Heze came to the platform with various industries.

It is not hard to find that after experiencing the most primitive "small workshop" stage, Taobao is trying to bind its own fate to China's small commodity cluster so as to get rid of the encirclement in B2C's electricity market.

Lu Zhenwang, an e-commerce analyst, believes that the quality platform has provided the pformation of small and medium-sized enterprises around the country.

Such a way, Taobao's huge flow can make the original small factory that earns sweat and money out of the OEM mode, and try to explore the establishment of its own brand in online sales.

"Although the road to establishing independent brands is very difficult, it is the road they must choose."

From the domestic and international environment, industrial upgrading is also imminent.

Sun Mingming, vice mayor of Jimo, Shandong, told of his troubles.

Jimo is an important pillar of the industry, we have local clothing trade market, Taobao shopkeepers are usually wholesale here.

When foreign trade orders are off season, the willingness to do business is particularly strong.

But their biggest problem is that it is hard to find a market without their own brand.

In fact, this is also a lot of OEM manufacturers have encountered pformation bottleneck, they have good production capacity, but no brand. "

He told the twenty-first Century economic reporter.

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Thus, under the leadership of the local government, Jimo established the alliance of Internet merchants, and began to access China's quality companies.

Reporters noted that on the exclusive page of Taobao, there is already a local brand of "Jimo children's wear".

Of the more than 20 thousand Taobao sellers, 12 thousand do children's clothing business.

It is worth mentioning that in May 19th, the State Council issued the "made in China 2025", put forward the realization of the pformation from China made to China, the pformation of China's speed to China's quality, the pformation of Chinese products to Chinese brands, and the key areas and major tasks of making China's manufacturing stronger.

At present, China's quality of drying out pcripts include, since its establishment in April 2015, it has received 114 key industrial belts and more than 4500 factories and enterprises in the country, with an estimated annual output value of nearly 10 billion yuan.

This includes Shunde's small household appliances, Shishi's clothing, Pinghu's luggage and other products.

Jin Jianhang, President of Alibaba group, said that the purpose of China's quality platform is to play the potential of Chinese consumers in the process of expanding domestic demand.

Better integrate with consumption ".

In other words, "matching consumption and supply effectively to form effective consumption demand".

He also revealed that Alibaba will invest more than ten billion yuan of resources to support the pformation of 500 industries and form a brand image.

Ali's future goal is to achieve 10000 factories and 100 billion output value.

"From the previous OEM to the current domestic sales, these factories are in urgent need of upgrading the capabilities of various e-commerce operators, such as marketing, customer service and other service capabilities, but some factory owners have not yet prepared for this. This is also the biggest problem that Chinese quality construction has encountered so far.

Taobao is making use of platform resources to help them adapt to the domestic electricity supplier environment.

Zhang Qin, vice president of Taobao, added.