BELLE Relies On Agency Sports Brand Barely To Live Nike, Adidas And Other Distributors More And More.

Once the shoe king is not having a good life now, he must rely on the agent.

Forced to live.

Hongkong, China's largest footwear company

The three quarter domestic retail operation data released by the international market showed that the footwear sales in the same quarter decreased by 10.4% in the three quarter, but the sales of sports and clothing businesses increased 6%.

In the two quarter, the two data decreased by 7.7% and 6.5% respectively.

Data show that in the three quarter, BELLE International's number of retail outlets in China increased by 278. As of the end of November, there were 20506 retail outlets in the mainland, of which 13710 were footwear shops and 6796 were sports and clothing stores.

In the first half of the year, the sports and clothing business increased by 16.1%, thanks to the demand brought by the sports craze, with 95 new stores opened during the period.

Despite the good performance of sports and clothing, it has increasingly become a new growth point for BELLE's international performance, but the industry believes that

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There are more and more Chinese dealers such as sports brands, and the brand itself is also accelerating the layout of Direct stores. The growth of agency brand performance can not fundamentally save the overall decline of the footwear business.