Can Alessandro Michele Series Work Without Closing?

In January of this year, Gucci, who was eager to revive, finally let the new director.

Took office.

This brand, which is generally regarded as an old and innovative brand in the fashion industry, has been effective under the leadership of the new director.

In his efforts to turn the tide,

This unfashionable fashion brand has finally got rid of its consistently unsatisfactory performance in design and sales.

The new director has won the honor of the best international designer at the British Fashion Awards just now. In the short ten months, we saw the vitality of the brand from the Gucci show, from kangaroo fur to Carrefour shoes, from black green to wine red printed suit, Michele.

People are overwhelmed.

However, the industry believes that, despite the initial success of the revival of Gucci, the news that the Gucci stores will soon shrink and group earnings show that as the revenue source of Kai Yun group's 1/3, the Gucci brand still has a 0.4 decline in the third quarter.

However, despite this, Gucci's appointment of Alessandro Michele is still a very risky investment, and the current sales situation will probably offset some of the risk.

Moreover, from the earnings report, the Alessandro Michele series has achieved a very good sales situation. The company CEO said, "the whole series of original price sales have been very impressive, and the discount will not cause significant sales changes. I intend to extend the full price sale time. And next, the challenge of Alessandro Michele and me is to continue to innovate, create new opportunities, face risks and challenges."

For this speech, Alessandro Michele said, "it is their courage and foresight to hire such an unknown designer."

Now, Gucci, who doesn't plan to play safety card, is ready to start the road of revival.