Early Christmas Promotions But Less Than 25% For Mainland Tour Groups

For Christmas, many luxury brands are generally not promoted, but it is hard to say in the depressed Hongkong market. For example, Prada (Prada) launched a promotion in advance. The reason is nothing but bad performance. Prada listed in Hongkong has been going downhill this year, and the market value of the group has evaporated. Prada has to make a Christmas promotion in Hong Kong ahead of schedule. It is understood that there is no deadline for the sale, until the maximum discount is reduced to half off until all the goods are cleared.

For the Christmas holiday season this year, Dong Yaozhong said that the decline may be due to the fact that Chinese tourists go to Japan with a weak currency. Korean market More tourism, coupled with the fact that mainland tour tourists were beaten to death in Hongkong, made mainland tourists want to travel to Hong Kong. In this case, I wonder if this Christmas promotion and the luxury goods without promotions are big.

In 2015, this extremely depressed Hongkong market was dragged down. Rui table The overall export volume has led many luxury brands to close their stores in Hong Kong as well as the fact that Hongkong's anti tourists and mainland tourists were killed in Hong Kong, which also affected the promotion of luxury goods. Perhaps the Hongkong market, as HSBC analysts say, is losing its position as a luxury center in the minds of Chinese luxury consumers.

In addition to Prada, Burberry launched its lowest half off promotions in Hong Kong, which is the lowest discount Burberry has launched in recent years. Even Burberry's salesmen lamented: 50 percent off discount is very rare for luxury brands like Burberry. This is also a visitor from Hongkong. visa The biggest discount since opening up.

Although the lowest half off promotions were launched in Hongkong, how did the business go? According to Hong Kong media, during the Christmas season, the number of mainland tours to Hongkong decreased by 25% compared with the previous years, from 400 tours in the past year to 200-300. Dong Yaozhong, director general of the Hongkong Tourism Industry Council, expects that the data will not rise again during the new year's holiday. It is also concerned that the decline in the lunar calendar will continue. Only hope that individual tourists will still choose to travel in Hongkong.