What Is The Pformation Of The Sports Footwear Industry To The Sports Industry?

Strengthen the sports industry, connect the national strategy of national fitness, give full play to the brand advantage of sports, set up the brand of the national sports industry base, vigorously develop sports fitness, competition performance, sports tourism, sports intermediary and technical training market, and promote the pformation of sports shoes and clothing industry to the sports industry.

In the eyes of industry experts,

Attracting social forces from outside the original framework is conducive to promoting sports consumption.

The foundation of sports is leisure, entertainment and health. It is a sports spirit that allows ordinary people to participate. The involvement of social capital makes their contents richer and more diversified. The government should not only be good at guiding, but also make social capital profitable.

Case: in terms of the strategic layout of sports industry, there are several big moves this year.

As early as the beginning of the year, the precious birds began to take advantage of the capital market and cooperate with tiger sports and Spanish football brokerage company BOY to set up the 2 billion sports industry fund. In May, the great bird bird again raised the sports industry in a big way, signed the framework agreement with the big body association and the Chinese Sports Association, and arranged the campus sports events resources. After that, the birds released another 1 billion 600 million yuan increase plan, of which 530 million yuan will be used for the construction of the sports cloud platform.

In recent years, the "noble birds" have continued to deeply lay out the potential areas of sports industry, and have organized sports goods manufacturing industry by means of self management, investment and stock ownership, and strategic cooperation.

Through the multiple subdivision fields of the three sports sub industries of business and sports service industry, the infrastructure of large sports industry ecological circle has initially formed and accelerated.

Since 2014, you have upgraded the development strategy from "tradition".

"Industry management" upgraded to the "sports industrialization group based on the manufacture of sporting goods and clothing, and coordinated development of various sports industry forms". Based on sports apparel manufacturing, taking mass sports and national fitness as the direction, we actively sought for the integration of resources with clear profit models.

"What we want to do is the first sports company in China."

Andy Chen, President of the expensive bird investment company, has said to the media before.

In October last year, the State Council clearly pointed out that the national fitness program should be upgraded to the national strategy, and the sports industry should be supported by the green industry and sunrise industry. By 2025, the total scale of the sports industry will exceed 5 trillion yuan.

In recent years, China's sports industry has developed rapidly and the market scale has been expanding continuously. However, compared with the developed countries such as the United States, China's sports industry still has enormous room for development.

Nowadays, capital and industry are colliding with each other. By the easterly wind of industrial policy, enterprises have long been eager to try.

Interpretation of the report: CEO, a sports brand expert and a key sports consulting company, pointed out that the sports industry is a sunrise industry. Besides the national policies, the market demand for sports marketing and content is also increasing. This also brings opportunities for the development of sports industry.