How Does Fashion Brand Get The Favor Of Investors?

In 2015, the investment and financing events in the capital market were continuous. But why can these enterprises that successfully finance attract these investors? Where are their characteristics? Next, let's take a look at these two years' brand operation models which are highly concerned by investors.

In August last year, women's idle clothing C2C trading platform empty fox announced the completion of the B round of $15 million financing, led by Kunlun world wide chairman Zhou Yahui and Sequoia Capital, source capital, capital surplus and capital investment.

The empty fox focuses on serving 15-25 year old young women to meet the trading demand of this group of high frequency idle clothing. The business mode is to charge 5% commission from each order. It also uses the special way of C2C electricity supplier + community to precipitate users.

At present, there are a large number of grass-roots people on the platform to protect users' high activity.

The data of empty fox show that the average daily usage of platform users is as high as 17 minutes, and 4 times a quarter, the monthly growth rate of orders exceeds 100%.

Zhou Yahui, chairman of Kunlun world wide average, believes that the 90 women who are targeted at the empty air fox have strong spending power and high acceptance of second-hand clothes. From the vertical market, the way of light start and heavy operation has achieved the rapid growth of users, which is comparable to the high stickiness of social software, which is the important reason for this decision to invest.

It is reported that in June last year, the empty fox completed the A round of financing 20 million yuan, led by Sequoia Capital, source capital, capital and investment.

As the latest marriage case in China's e-commerce industry, mogujie.com, a fashion retailer supported by Tencent, formally merged with rival mogujie.com yesterday to create an entity with an annual sales volume of $3 billion.

Mogujie.com and the model of beauty are community electric business. Its business mode is not to rely on a huge amount of advertising for drainage, but through the community, relying on the content of opinion leaders to attract users, and then use the interaction between users and opinion leaders, users and users to form a continuous viscosity.

The reason for their financing is to merge. The reason is probably that under the pressure of Taobao and Jingdong, mergers can make them more competitive.

"Internet +" has become a major trend. Internet apparel customization has also become a hot spot in capital market investment.

China's Internet custom company Evo tailor was awarded the 150 million yuan B round of financing from IDG in May last year.

On the day of its birth, Evo tailor focused on making use of Internet technology to customize C2B clothing, and even set up offline experience stores in 30 cities throughout the country to realize C2B+O2O's fashion customization mode in China.

Whether online or offline, users can achieve customized customization through self developed data systems.

Last year, the "tailoring" customization platform was launched to strengthen customizing services for users through the use of mobile Internet, linking users, physical stores, designers and supply chains.

According to the data provided by Evo tailor, the tailor has already opened customized services in 2 cities such as Guangzhou and Shenzhen during the launch period. It has attracted hundreds of professional fashion designers to provide door-to-door custom shirts and door-to-door clothing care services.

The 150 million yuan financing will be used for information technology investment, introduction, training fashion dress consultants and expanding new cities.