Bebe Reorganized The Risk Of Discards And The Founder Returned To Power.

Although in the past period, Bebe, a women's clothing retailer in the United States, had fallen due to the expected performance. Meanwhile, the risk of the stock market's fall due to the turbulence of the board brought the risk of delisting. However, the announcement of group reorganization and the return of the founder of the brand also made the prospect of Bebe worry a bit of a turning point.

It is reported that Bebe company founder and former CEO Manny Mashouf have returned to the company. Meanwhile, former CEO Walter Parks has also rejoined three senior positions, which are president of the company, chief operating officer and acting chief financial officer, so that the company's highly confused company has a clear direction.

As of the two quarter of January 3, 2016,

A net loss of $5 million 458 thousand was recorded, and revenue fell 5.5% to $122 million 400 thousand over the same period last year, compared with a large loss of $110 million 900 thousand which had been expected in the market. The group refused to produce more accurate performance expectations, for the reason that the company was restructuring.

As a result of intensified efforts to clear inventory promotion, the gross profit margin in the two quarter dropped by 332 basis points to 34%.

But due to quarterly reports and

The blessing of news, group

The stock surged 12.54% to 0.465 dollars in early trading on Monday.

At the end of last year, the plan of closing stores announced by the end of last year will lead to a sharp start to the design, sales and logistics departments. It is expected that 45 headquarters positions will be reduced. This initiative will create a reduction of 14.6% of the total number of employees. The group expressed the hope that the measure would save about $6 million for the group, but it would also allow the group to have a 3 million 700 thousand severance payment in the three quarter. Bebe